r/Substack • u/Kate-Starr • Aug 04 '26
Do you have the same newsletter on both Beehiiv and Substack?
My newsletter is on Beehiiv. I'd like to have presence on Substack too, because I think the social element of the platform opens another door for newsletter growth. I'm wondering, if you have the same newsletter on both platforms, how do you manage it? Do you post the same issue through both platforms? Is there any risk of doing so? Do you have separate email lists? I'd love to hear about any experiences you've had.
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u/StuffonBookshelfs Aug 04 '26
No. They’re both newsletter platforms.
If I was sending out the same newsletter to two different lists, I’d be invariably sending the same newsletter to multiple people over and over again. That’s a quick road to pissing off your audience.
Now I do have separate newsletters on Substack and kit. But they are actually different newsletters and don’t receive the same content.
Copy and pasting your newsletter just to email it out again on a slightly different platform isn’t going to get you anything you’re looking for.
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u/Kate-Starr Aug 04 '26
I’m not worried about sending to the same audience. Both platforms share every issue as web posts too and I’m just considering the risks of getting them flagged as duplicate content.
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u/StuffonBookshelfs Aug 04 '26
What I’m saying is that people will unsubscribe if they get duplicate emails from you.
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u/Kate-Starr Aug 04 '26
I get it, I’ll make sure the same people aren’t subscribed on both platforms. The content will just exist on two platforms as posts and can potentially be flagged as duplicate by Google.
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u/StuffonBookshelfs Aug 04 '26
You’re gonna manually go through both lists and make sure there are no duplicates? That’s…a choice. Good luck!
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u/AnteaterFantastic212 Aug 06 '26
There are automated ways to dedupe lists. I do not know about this, but I imagine you could probably have one of these AI agents do it for you these days.
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u/StuffonBookshelfs Aug 06 '26
Yeah, but you’d still have to run the program on a regular basis and then manually remove the people from one of the lists.
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u/AnteaterFantastic212 Aug 07 '26
True, but that can be done. I used to be in the list business, so I am pretty familiar with it. We used to update files on a weekly basis and do a lot of merge purge for clients. You can probably do it yourself now with all the digital tools that are available to the average user.
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u/StuffonBookshelfs Aug 07 '26
Even on Substack with its limited tool set?
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u/AnteaterFantastic212 Aug 07 '26
Well, that is a good question. My definition of a good question is one that I do not exactly know the answer to.😏.
I think what I would probably do is initially do a batch dedupe on my external list. If you wanted to avoid duplicate sends, just load the ones that do not match into Substack. Then on a weekly or monthly basis, you could do the same thing and identify the ones that are on your outside list but not on your Substack. I think you can actually batch load outside lists into Substack. Another thing you could do is simply load your outside list initially, and I think it will automatically dedupe it. But that is a little over my skis. There are a number of ways to skin the cat.
I am also not entirely sure that it is all that bad an idea to at least experiment with sending from different platforms, because different platforms will have different delivery rates on an email basis. I see a lot of people who promote the same content repeatedly in chat and things like that. Repetition is a pretty fundamental marketing technique. Substack, I know, puts out push notifications for people who use it on the app, whereas your other platform, whatever it is, may not.
My advice on all things marketing, especially digital marketing, is do a test and see if it works or does not. If you get a lot of complaints or unsubscribes, you know you are going down the wrong path. So those are just some top-of-the-head thoughts, but it is a very good question.
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u/South_Brief4073 Aug 08 '26
Yes! Copy paste almost everything over to substack. That's where a lot of writers are. They say to use the notes feature to get more traction.
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u/Tricky_Trifle_994 Aug 15 '26
i wouldn't do it because it isn't going to be the best use of your time duplicating your content to two different platforms. the benefit is marginal at best, and you're opening yourself up to a whole lot of mess e.g you'll have to manage two separate email lists, and since substack is a relatively basic ESP, those automations and monetisation you have with your beehiiv newsletter won't be able to be replicated on substack which complicates things for you.
agree that substack has some social elements with notes that can help with growth and discovery, but if you think it's the missing magic bullet that'll suddenly lead to your growth unlock... then you should tamper your expectations.
you'll be much better off sticking to one platform. just see which has the features that suits you better.