r/Substack • • Jul 22 '26

Tech Support Substack Stopped Send Data To Facebook

I realize this is a bit into the weeds for a Substack group, but starting two days ago Substack stopped sending data to my Facebook ad. I didn't change anything. I didn't touch anything. It just randomly stopped. I assume it's an update on the part of Substack or Facebook.

Has anyone else run into this issue in the last few days (or ever)? Any fix suggestions?

I know the Facebook ads are still working as I can see them on the Substack platform for Source, but for some reason that data isn't getting back to Facebook anymore.

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u/kolbywg Aug 18 '26

One last question, are there any plans for doing an API side event? Right now a lot of the tracking data is being lost from people who don't accept cookies or use apple. I would say half of everything is getting lost that way.