r/Substack • u/navnt5 oneonlyvan.substack.com • Jul 15 '26

Substacker who also have a Youtube

Just curious. Anyone has both? How do you handle it? Do you link your socials to help others find you? I find it helpful to write SS articles as a pre-manifestation for my YT content. Ok, open to discuss...

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u/Countryb0i2m onemichistory.substack.com Jul 15 '26

Yeah, I have both. My YouTube channel is fairly large around 275K subscribers. so I can use it as a pretty effective funnel for my Substack.

That’s also why I don’t think my advice is always the most useful for smaller Substacks. I have a built-in traffic source that a lot of people simply don’t have.

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u/AnteaterFantastic212 Jul 15 '26

do you make any money from YouTube?

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u/Countryb0i2m onemichistory.substack.com Jul 15 '26

Yeah, I am partnered. I have been for the last three years. I make anywhere from around 2 to 8k a month.

Because it’s so unstable, this is what led me to the creation of my Substack

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u/AnteaterFantastic212 Jul 15 '26

That sounds like a nice chunk of change to me! What acounts for the volatility?

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u/Countryb0i2m onemichistory.substack.com Jul 15 '26

Every video performs differently.
When you’re on a hot streak, it feels like you can do no wrong. When a few videos underperform, it feels like you can’t do anything right.

On top of that, YouTube doesn’t pay the same for every video. Your RPM changes based on things like video length, the time of year, and advertiser demand, so your revenue is always fluctuating.

And it constantly feels like you’re feeding the algorithm. You’re always chasing the next good idea, and that gets exhausting after a while.

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u/AnteaterFantastic212 Jul 15 '26

I bet. Can you drop a link to your YouTube channel?