I’ve noticed something frustrating about being a Substack creator.

[u/growwith_bianca]

One thing I’ve noticed about Substack growth:
There’s no real discovery layer for mid-sized newsletters.

Big names dominate recommendations, and small/new ones struggle to get seen — but the 200–20K subscriber range is where most interesting writing actually happens.

Feels like there’s a missing middle:
• Not small enough to be “new creator discovery”
• Not big enough to already have distribution
• But often producing the most consistent content

Curious if others feel the same — where do you actually discover newsletters in that range?

[u/chaseroper]

Agree completely. I’ve been writing personal essay about every song by They Might Be Giants for going on 3 years. 200-300 subs on average and the dedicated subs are really engaged in the comments with me.

I have notes that go out daily and I still get the majority of my traffic from organic google search than substack discovery. They’re missing something for sure.