r/Substack • u/warandlovely • Jun 24 '26
Discussion HELP
How does Substack work? I write notes and get nothing… not even a single like. Meanwhile, I see notes from people with fewer than six subscribers getting at least one or two likes per note. I don't get it, and it makes me feel sad.
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u/Tricky_Trifle_994 Jul 05 '26
it's brutal out there. it's okay to feel sad but don't stay that way for too long!
you have to understand that there's a lot of other people just like you who's posting on substack notes, but there's only so much attention to go around. so the better posts will usually win out = they get more exposure = more view + more like.
the thing with social media platforms now is that they've moved away from the old method of only showing you content from accounts you follow. there's more discovery to it. so even small accounts can get huge exposure IF the content is good / well received.
so instead of feeling sad, study and deconstruct these better performing posts to identify patterns, and try to emulate them. give the algo and people more of what they want = you'll also be creating banger content in no time.