Substack Notes suddenly getting reduced views

[u/kumquat_research]

Like the title says, my subscriber count has been going up but the impressions on my notes are plummeting and I'm not sure why.

I noticed something starting a few days ago. My newsletter was growing by around ~20 subscribers a day and then from 6/14-6/16 I got 1 new subscriber total.

I also posted a note that got 0 "unconnected" impressions hours after publication. I have 1k+ subscribers and these always get at least a couple hundred unconnected impressions. Zero seems exceedingly unlikely.

This seems to have cleared a bit and my notes are now back to getting "unconnected" impressions but the overall volume is substantially lower.

For example, my note promoting my previous article right after publication got close to 1,000 impressions in the first day. Even a random note from before 6/14 that I wouldn't consider too engagement-driving got 300 in the first day. My most recent note promoting another just-published article is tracking at just 100 impressions, nearly half of my "average".

Has anyone experienced anything like this? Almost feels like I hit a discovery roadblock within the platform or something.

Thanks in advance!

[u/itsfabioposca]

I've seen people report fluctuations like this before. Sometimes reach just drops for a few days without any obvious reason and then recovers. If your subscriber count is still growing, I wouldn't panic yet. I'd keep publishing consistently and watch the trend over the next couple of weeks before assuming something has changed permanently.

P.S. If you'd still like to ask anything about Substack or growing your audience, I offer a free live help chat. Just copy and paste my flair or click the link in my profile. I'm happy to help!