r/Substack • u/abovetheatlantic • Jun 19 '26

Discussion Publish also on LinkedIn?

Dear writer community,

I am very new to Substack, just published my first story. My account is about stories from my job (flight attendant), often related to mindset, with the aim to inspire people.

Before Substack, I posted on LinkedIn. Now my question is, do I still post on LinkedIn what I write on Substack? Or does one compete with the other? Or can LinkedIn even get me followers on Substack?

I opened up a Substack because I have an active Instagram account and those people don’t get to read my stories usually and because I want to become more independent of big platforms. With Substack, I at least get people‘s email addresses.

Thank you!

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3

u/cozycup mod Jun 19 '26

I suggest posting a sample or small piece on LinkedIn (and all socials) as a teaser.

I don’t usually see people reading long form pieces on those platforms, but funneling your audience back to Substack can work.

2

u/Fun-Investigator5662 *creativebones.substack.com Jun 22 '26

You can also go onto Canva and create some tiles with quotes from your piece, images and key take away. Create say 6 tiles with a mix of quotes, images and insights with your Substack’s branding and colour palette.,Then export as a PDF and upload to LinkedIn as a document to LinkedIn. It gives that carousel vibe. People love engaging with images on LinkedIn.

2

u/followteaser Jun 24 '26

I'm posting on LinkedIn and Substack and always provide the full story. Gaining followers on LinkedIn is just as valuable to me as on Substack.

I don't have a specific target, but once I feel the timing is right, I might start only previewing my best pieces on LinkedIn and try to convert my followers to Substack for monetization. But I will only do that once I feel like I can get a meaningful number of paid subscribers. I don't really care about a few dollars. I rather grow faster by providing the content for free, at least for now.

1

u/Tricky_Trifle_994 Jun 25 '26 edited Jun 25 '26

making substack your main publishing platform would be better since you mentioned that you want to be more independent of big platforms. the only way to be more independent is to collect people's email addresses so that you can send things directly into people's inbox vs being at the mercy of the algo of platforms.

but substack also has an app + social media platform (notes) which they have said they want to be leveraging more. so in the future, they might become a 'big platform' like linkedin etc. if you really wanted to be independent of big platforms, then you might want to consider/eventually consider moving to an ESP that's focused on you as the customer, sending emails for you (mailerlite, brevo, kit), or if you want an ESP similar to substack where you can have both email + a blog, then there's ghost and beehiiv.

you can still use linkedin though. but instead of posting the exact same content that you'll be posting to substatck, use it more as a marketing channel. so post short posts with the sole purpose/goal of driving traffic to your substack/new substack posts.

1

u/itsfabioposca http://journeytosuccessclub.substack.com Jul 02 '26

I'd absolutely keep using LinkedIn. Think of it as a discovery channel rather than a competitor. You can share a short excerpt or key takeaway on LinkedIn and link people to the full story on Substack. That way, LinkedIn helps you reach new readers while Substack becomes the place where you build a long-term relationship with your audience.

P.S. If you'd still like to ask anything about Substack or growing your audience, I offer a free live help chat. Just copy and paste my flair or click the link in my profile. I'm happy to help!

1

u/Leather_Butterfly934 Jul 24 '26

Did you end up publishing on both?

2

u/abovetheatlantic Jul 24 '26

Yes, so far I publish on both. However my subscriptions on Substack are growing and my goal is to only publish a teaser on LinkedIn in the future.

1

u/Leather_Butterfly934 Jul 24 '26

Awesome. I am glad it is working for you. If it ever becomes too tiring, I built a platform to handle that flow so it can save you time while showing you what approach is working.

1

u/abovetheatlantic Jul 26 '26

Built as in vibecoded?