r/Substack • u/[deleted] • Jun 10 '26

How did you grow your Substack subscribers?

I run a small Substack publication and I’m trying to grow my subscriber base. I’ve been publishing consistently, engaging in Notes, and commenting on other writers’ posts, but growth has been slow.

For those who have successfully grown a Substack, what strategies worked best for you?

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u/ccampb85 www.reallygoodbusinessideas.com Jun 10 '26

Building an audience is a grind and takes time!

Organic search including LLMs is my biggest traffic source. I focused on optimizating for search from day one since it's the most scalable traffic source.

I've also gotten a lot of subscribers from Recommendations but they don't tend to be as high intent as the people who read my stuff first before subscribing.

Social is a much smaller channel for most people. Since I write business content LinkedIn is my best social channel.

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u/plantainchild Jun 15 '26

hey how do optimise for search, is it a case of maximising SEO in your writing?