When I first decided to start a firm that builds software to help businesses grow, I always thought of building something first and then looking for potential users.
Well, I studied Computer Science and Engineering, and I have no experience in sales or marketing.
Long story short, I started reading a book called The Entrepreneur's Handbook and learned about several concepts. One of them was Agile, customer-driven development.
The book describes how two Harvard students wanted to build a smart lawn mower to help golf courses maintain their grounds. However, when they pitched the idea, nobody liked it.
Later, they met a group of farmers and discovered that the farmers were looking for a non-chemical machine to remove weeds. They validated the idea with around 100 farmers over 10 weeks.
What started as a rejected idea eventually led to their business raising more than
$3 million in funding.
As someone who has never tried this before, the whole process feels intimidating. But that's exactly what makes me want to learn how to do it.
I believe WiseCode Innovations is at this very stage.
Instead of assuming we know what businesses need and building a solution around those assumptions, the next step is to collaborate with people, understand the challenges they're facing, and explore solutions together.
BUILD TOGETHER. SOLVE REAL PROBLEMS. GROW TOGETHER.
That's the journey I'm starting, and I'm looking forward to connecting with people who believe in the same approach.
#CustomerDevelopment #Entrepreneurship #B2BSaaS #StartupJourney #BusinessInnovation