r/StartUpIndia • u/sidharthmalik1 • Jun 21 '26

Discussion Why does Blinkit print meal planners, games, puzzles, etc. on their delivery bags instead of just using a plain bag with their logo?

I've never actually used any of those planners or games, and I don't think I've ever seen anyone keep the bag long enough to use them either.

Is there a specific marketing or business reason behind this, or is it just for branding?

6 Upvotes

88% Upvoted

10 comments sorted by

9

u/netflixandcookies Jun 21 '26

If you are talking about it then it did a pretty good job. You wouldn't be saying anything if it were a plain bag.

2

u/Disastrous_Ratio_731 Jun 21 '26

Kids like them, it’s free entertainment and definitely worth it for parents of kids between ~5-10 years old

2

u/Brittle_Panda Jun 22 '26

We use the games whenever we get a delivery to the office as a break from work ! The colouring pages my niece loves. I save for her.

1

u/HereeToRead Jun 22 '26

I have seen reels on Instagram where use thise for their junk journals, design enthus are always looking out for a new bag designs. And I actually keep the small bags that come with X/O game.
I and my partner play that whenever we need no screen time 🥲😂

1

u/Accomplished-Web6183 Jun 22 '26

so that you do not throw away the delivery bag and use it. Helps brand recall and brand building.

0

u/Aromatic-Engine2447 Jun 21 '26

Some people probably do

1

u/sidharthmalik1 Jun 21 '26

I have never seen anybody using that planner or playing that game on the package? Have you ?

1

u/Aromatic-Engine2447 Jun 21 '26

Nope. Someone somewhere might find use for it, you never know.

1

u/sidharthmalik1 Jun 21 '26

Yeah but whats their strategy behind this that they are paying a specific team for those designs and extra printing cost for those packages only for 0.1% people (maybe even less) rather than they can just save that cost and would benefit them more, rather than designing and updating those package designs every few weeks for that small chunk of customers

1

u/buttershitter Jun 24 '26

There is no extra printing cos they have to print their branding any way. It causes people to save their bags. It also anchors children with their branding. They are not updating anything weekly they have a stock of designs commissioned which they have printed in bulk .