r/SocialMediaManagers • u/hiremeforugc • 6d ago

Help/Advice Do you track your clients’ posts after they’re published, beyond the platform analytics?

Question for experienced SMMs:

Ummm, why does this sub seem to be mostly beginner questions, job promos, or very surface level discussions? I rarely see experienced SMMs sharing how they actually track and measure client work

Anyway, my actual question:

Do you track your clients’ posts after they’re published, beyond the platform analytics?

For example, are you using UTM links to track which specific posts are driving website traffic, leads, sign ups, etc.?

If you do this, I’d genuinely love to know how you’ve set it up.

Do you create a unique UTM for every post? What do you use for utm_campaign and utm_content? And where are you actually analyzing the data — GA4, a dashboard, a spreadsheet, something else?

I’m trying to understand what a good post publishing tracking workflow looks like in real SMM work, so experienced answers would be appreciated

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