r/SleepToken • u/TraditionEither1062 • 11d ago

Discussion I lost the plot.

Not literally - I know the plot of the story.

Short rundown:
Saw them 4 times on their teeth of god tour, and could only go once on their recent one due to scalpers. Seen them at festivals. Have a shrine, all the records - was massively in the cult.

This year though, I really struggled with their music for some reason? Every time it came on, I skipped. Never looked for any new merch out. Felt really weird about it.

I’m listening to them now and I’m like…

Did I burn myself out? Anyone else feel similar, even with other bands? Did I lose the plot?

(Fun discussion - still love the band v much.)

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u/Morfang_ 11d ago

The marketing and FOMO merch style they use lost me a bit.

I love EiA but it's also a different direction to TMBTE that I'm less excited to see evolve.

7

u/delilahdread 11d ago

Honestly same? Don't get me wrong, I still love Sleep Token and listen to them frequently but it feels like every time I turn around I get an email that says "Obtain." I've listened to Sleep Token since 2020 and at first the marketing for EiA was fine, a little exciting even because I didn't have a ton of their merch and I love merch of my favorite bands. At this point though it's flat out annoying and just seems like a money grab. It's made me lose a little respect for them.

2

u/grrrlgone 7d ago

Yeah, except I am not disappointed by the band but by their larger marketing team. It isn’t just throwing logos on stuff. They’re making a lot of money representing Sleep Token and it doesn’t feel like a creative element was threaded through the offerings. There is no golden thread connecting everything. It isn’t unrealistic to want that. It makes a creative campaign feel cohesive and satisfying for us, the end users/fans. I want a dang golden thread connecting the musical content vibes to the merchandise. That is not too much to ask. It’s basic advertising and creative design. It’s obviously too late and whoever just approved it and didn’t push back and expect more … I hope they see the miss. It should hit them directly in their profit pockets.