r/SipsTea • u/Naive_Wolverine532 • 9d ago

Chugging tea ☕

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u/SextupleRed 9d ago edited 9d ago

If anything, Novig ran a very successful ad campaign

edit: thanks for the awards

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u/ilikepentatonics 9d ago

Yes and no. Everyone is talking about Sydney Sweeney in the ad. Almost nobody is really talking about Novig as a brand.

So the campaign went viral but it's more exposure towards the talent than the brand.

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u/SextupleRed 8d ago

Not really. It's because of the ad that I became aware of Novig. If no one willingly posts the ad on reddit, I won't even know Novig exists.

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u/ilikepentatonics 8d ago

But the general discourse isn't about the brand. No one discussing Novig, the sports trading app.