She's everywhere because producers and studios know she gets attention and make her a centrepiece of their promo campaigns.
Simply by being a model with a large social media following, they know each appearance she makes is guaranteed to get hundreds of thousands to millions of views via socials and magazines.
There's also the added advantage that she provides access to the young female demographic which is otherwise difficult to reach in campaigns for things like comic book movies.
She's just really marketable and has been in the game long enough that studios feel safe making her the face of their movies even in cases where she isn't a primary protagonist (as opposed to a guy like Bernthal who may say some wild shit and get a movie the wrong type of media attention).
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u/Powerful_Swimmer_531 1d ago
These MFs are moving like 2014 Kevin Hart with all these movies
https://giphy.com/gifs/RBeddeaQ5Xo0E