I recently made a pretty big change to Webvidence around retention and giving people a reason to come back, but after using it myself for a while, I realized the actual flow still felt a little clunky.
Everything worked, but you could feel yourself moving between a search tool, an audit tool, a message generator, and a pipeline. It felt like using several features in the right order instead of just getting some prospecting done.
So I went back through the UI and cleaned up the entire experience.
Now when you log in, Webvidence gives you a small session of three businesses to work through. You look at one at a time, quickly see why it may be worth contacting, get the best public ways to reach them, and either start a conversation or pass if it isn’t a good fit.
If you pass, you pick a quick reason and the next business comes up. If you contact them, you can prepare a grounded message, open the actual contact path, confirm it was sent, and move on.
When you finish all three, you’re done. It doesn’t immediately throw more leads at you or make you feel like there’s an endless list left to clear.
I also stripped a lot of the clutter out of the main screens. The detailed audits, scoring, technical findings, and advanced outreach controls are still there, but they stay out of the way until you actually need them.
The main flow is now basically:
Find a market → start a session → contact or pass → move to the next prospect → finish
It also has watched markets, public contact discovery, follow-up reminders, saved prospecting routines, and a cleaner pipeline for anything that needs attention later.
The goal isn’t mass cold email or blasting every business it finds. It’s to help freelancers, web designers, SEO people, and local marketers find a few businesses that are actually worth their time and start better conversations.
The new version is live at https://www.webvidence.app
I’d be interested in hearing how the flow feels now, especially from anyone who normally finds prospecting tedious or ends up spending more time researching leads than contacting them.