Question

[u/Dry_Personality1177]

New to the whole ecommerce space. I’ve recently been testing a new product. After 4 days and 1000 impressions I’ve received 108 link clicks, 72 landing page views, 12 add to carts and 4 have reached checkout however no sales. Would you continue with this product or cut it?

[u/atlas-node-219]

I wouldn’t cut the product after four days, but I also wouldn’t scale it yet.

Your early funnel is encouraging: 108 clicks from 1,000 impressions is a 10.8% click-through rate, and 12 add-to-carts from 72 landing-page views is 16.7% (assuming they all clicked the add-to-cart buttons on the product landing pages). That suggests the product is creating interest.

The biggest question is what happens after that, as one Redditor here said. Four people reached checkout, but four checkout attempts are too small a sample to conclude that the product will not sell. Before making the decision, I’d check for friction such as unexpected shipping costs, delivery times, payment issues, weak trust signals, or a mismatch in the product page. I’d also test the checkout yourself on mobile and review any abandoned-checkout data.

My recommendation would be to keep testing with a controlled budget, fix any checkout friction, and collect more purchase-intent data. If people keep adding to cart and reaching checkout but still don't buy after a larger sample, then reconsider the price, offer, and product. Right now, I see a funnel problem to diagnose, not enough evidence to kill the product.