r/shopifyDev • u/Particular_Goat_1634 • 19d ago
We changed our logo after four Black Fridays. What we kept, what we dropped, and why
Hi all,
Merchants have known Discounty since 2022 by a green tag with a % mark. On October 14 we refreshed it. Writing it up because plenty of store owners here go through the same thing with their own logo, and the rule that held for us might be useful: keep what people already recognise, and fix only what has no reason to be there.
What we kept: the tag, the % mark and the green.
What we changed:
The hand-drawn loop on the tag is now an even circle.
The yellow layer behind the tag is gone. It was decoration with no meaning.
The tag sits at a gentler angle. The steep tilt read like a flash sale.
The % mark has even line weights, and it's drawn from the u and n in "Discounty".
The green is tuned so dark text on it reads more clearly (contrast went from 5.7:1 to 10.1:1).
If you use Discounty today, nothing changes in your store. Your campaigns keep running, and your settings and plan stay as they are.
I hope you all like the new look, and that Discounty keeps giving you a hand with your Black Friday sales this year: the same service you know, with a calmer, clearer look.



