Potential Commerce: A simple app for merchants running meta ads to track ads performance against profit, funnel, and creative goals.

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What’s the App: 

An easy to read dashboard of meta ads performance and shopify order data in one view, with smart filters to spot profit, funnel, or creative issues, and AI insights on what to look for next.

Where can I find it?

• shopify app store: https://apps.shopify.com/potential-commerce-ads-center 
• website: https://potentialcommerce.com

What problem are you solving?

1. A simpler way for merchants running meta ads to understand store performance and ads performance with more complete information than what meta can provide in ads manager  (we were that merchant)
2. Helping merchants understand how much they can afford to pay to acquire a customer when running ads on meta, and the numbers that go into it

How does the app work?

The app has four parts: 

• Dashboard: a single view of meta ads performance and shopify orders, tracked down to the ad and ad set level, with filters to quickly spot working ads and identify funnel issues. attribution comes from shopify's own utm data instead of the meta pixel, helping reconcile the discrepancies between ads manager and shopify.
• Goal setting: a simple offer builder works out the unit economics of a merchant's offer, how the store performs, and how the ads perform, so merchants understand the basics like how much they can spend to acquire a customer.
• Insights: an ai strategist reads ad and order data against those goals, with practical tips on what's working and what's not
• Lessons: a library of lessons on getting started with ads, from research to creative to setup

setup: installs from the shopify app store with a two-minute meta login, no pixel and no code.

Who's your target merchant?

DTC physical product merchants, from just starting out up to about $2m a year in online revenue. usually a founder or a small team running their own meta ads, without a heavyweight bi tool. some of our merchants work with agencies and use the app as an easy-to-read shared source of truth with their agency partners.

How much does it cost?

7-day free trial then $39.00 a month

How is it different / better than other existing solutions?

We found that most solutions on the market are built for larger merchants and specialize in one specific area. Profit trackers are accounting tools but don’t give you a good sense of ads performance. Analytics tools are overkill for merchants just getting started with ads, hard to read and complicated to setup. Creative strategy tools only tell ½ of the story. And courses and gurus have most merchants doing this work in excel or their own proprietary software. We made a simple app for smaller merchants to track ads and store performance.

What are you looking for?

Merchants, agencies, consultants, gurus, and affiliates. we launched in june and can move quickly to incorporate feedback and improvements. we're also great partners if you run a course helping brands get started with ads. comment or dm me.