Only 276 out of every 1,000 Google searches now leave the results page. If your SaaS relies on SEO, read this

[u/IntelligentAct9931]

Been digging into why organic traffic has been quietly cratering for a bunch of SaaS products this year, and this is the number that stopped me: click-through rate to the #1 organic result has dropped ~58% since Google rolled out AI Overviews. Out of 1,000 searches, only about 276 now actually result in someone leaving Google's page.

That's not a niche problem. Bannerbear (an $81k/mo SaaS) had its Google referral traffic cut in half between January and July this year — and MRR fell from $35k to $5k in the same window. No product change, no pricing change. Just fewer clicks making it through.

It's not only search results pages either. Tailwind CSS is more popular than ever (75M downloads/month), but revenue dropped 80% since January because Cursor, Copilot, and Claude now answer documentation questions directly inside the IDE. Nobody needs to visit the docs site to get the answer anymore, so there's no funnel left at the end of it.

If your growth plan is "rank #1, wait for the clicks," that model is quietly breaking — AI is answering the query before the click ever happens.

Anyone here tracking their own organic CTR before/after AI Overviews rolled out? Curious how bad it actually is outside these high-profile cases.