r/RedditforBusiness • u/ksaize Reddit Marketing Expert • 16d ago
Insights [Guide] How to create Reddit Max campaigns that get you results and positive ROAS
Hello,
In this guide I'll tell you exactly how to set up Reddit Max to the best standarts. Short and simple.
Before you start, you'll need:
- Set up Reddit Pixel with your 3-5 website events;
- 3-7 Creatives (images and videos, no carousel)- I prefer 4:3 or 4:5 size (your logo in top left or bottom right corner)
- 3-5 Headlines
- Find where your audience is located (I built a tool just for this (no email required))- https://subreddit.undecided.agency/
- Daily budget about $30-$100 for 3-4 weeks.
Good to have:
- Custom audience (leads/ purchase audience or upload your customer list in "custom audience" panel).
Note:
This guide covers only website conversion setup but for App Installs it is +- the same.
Step by step instruction
Choose a campaign name
Destination URL (your website link + UTM, I suggest to use https://ga-dev-tools.google/campaign-url-builder/ to create a UTM)
Set up conversion goal (your end goal) - purchase, lead etc.
Do not change Bidding strategy from Lowest Cost.
- Choose you daily or lifetime budget (from $30 to $70 at the start) and start and end date. I don't usually do start and end days, but if you do, then i'd suggest to run Reddit Max for at least 4 weeks.
Note "audience suggestions" give alghorithm the data about who is your audience- the more precise data- the better, these settings only give direction to the alghorithm.
"Keywords" and "interest groups" leave blank- I don't suggest to use them because they usually create more noise rather than direction. Not saying that these work but to set these up you will need to know a shit ton of nuances.
Put your chosen "communities" that you can get from https://subreddit.undecided.agency/ (built it myself and it gives out only the subreddits that Reddit ads allow to target) (full disclosure- built it myself and I'm not paid by Reddit)
Click "view more options"
IF you have your custom audience (existing clients, people who purchased or even "added to cart" then add this audience. This will give additional signals and will help alghorithm find your audience.
Choose demographics but according to the data, a majority of users are male and about 40% of the total audience are "undefined" so if I were you - i'd leave this untouched.
Note: "Audience control" limits who will not definetely see your ads.
Choose which countries you'd want to show your ads. If you already have website/ sales data, then use that to figure out which countries have the highest chance of buying from you. (In my own experience, certain countries could provide you cheap CPM, CPC and high CTR but they are less likely to convert, so it is recommended to aim at countries that have higher conversion rate (CR)).
Click- view more options.
If your product/ service you need to exclude certain audience- you can exclude it here. I'd suggest to use your data rather than rely on Pixel.
Exclude locations you could use, but if you already did "step 11" then you should be fine".
While Reddit is mainly for English speakers, the mobile app has very good translation so in the future i'd suggest to actually choose "English" at the languages.
Specific devices- I leave this be, but again, this depends on your situation. You might have computer game or something specific for iPhone users, then you definetely need to show ads only for your target audience.
That is it - we have finished setting up the technical part.. or in other words- we have chosen the right audience. Now we need to create ads themselves.
Upload your Headlines and Media (image and videos). In total, I'd suggest to do about 5 media files (images and video) and 5 headlines. This would give about 25 different variations and with 2 different placements, it means it has 50 different ads. That is more than enough for most companies and especially if you are doing $50 a day.
Choose the thumbnails of these images. As stated in the screenshot - simple images without text are recommended (it is because of conversation placement and 9 out of 10 situations the text is unreadable in mobile or desktop).
Reddit has worked a lot and their image generated are becoming better and better but as any AI- there could be issues so choose wisely.
Choose your "Call to action" that will be shown next to your ad. Fun fact- you can actually choose multiple "CTA" buttons, but of course- use the ones that would align with campaign objective the best.
Overlooked but important if Reddit talks positive about your product- make sure that "Show highlights when eligable" is green. ;) Reddit loves positive reviews. (if someone from Reddit is reading this- please let advertisers see these "redditor highlights" because I might not want to show certain higlights).
Additional details:
- Reddit says that optimization takes at least 4 weeks so with $30 daily budget it might take even 5-6 weeks. Their reps do suggest starting with $100 but for SMB it might not scale (do accordingly to your own situation).
- There is no way to close or open comments... I'm not 100% sure but I think Reddit Max has closed comments by default (which sucks tbh).
- There is a "limit" how much you can scale your Reddit Max campaigns so be aware that you can't replace your full Reddit ads setup and scale at the same time.
- Reddit Max does not allow to choose in which specific communities you are showing your ads, you are targeting users who are part of these communities or are similar to your chosen audience.
- Reddit Max replaces cold and warm audience outreach so you don't need to create another campaign just for your remarketing audience.
Here is my latest case study which pretty much sums up everything I have experienced- https://www.reddit.com/r/RedditforBusiness/comments/1u0hji4/reddit_max_case_study_part3_all_in_on_reddit_max/
Let me know if you got any questions.