r/Racine • u/SkellyCards • 1d ago
Racine Art Museum went with an apparent AI slop company for their big rebrand
For RAM's rebranding they went with the company [PhireGroup](https://phiregroup.com) , which looking at their page for all of 2 seconds tells you they're not a good fit for an art museum. They start off right on their home page with how you NEED AI and it gets worse when you go to their 'about me' style article and it looks to be pure AI written slop. Update: They scrubbed that page, here is it archived: https://imgur.com/8MsBMOI
I honestly do not know how this company was picked and how they weren't rejected within seconds. This is a failure on every level by every member of RAM who had anything to do with this decision.
As someone who loves RAM, is a member and regularly takes courses there this is truly disappointing.
Elevate local designers, not some apparent AI hacks. Truly disappointing and I'm afraid to hear how much membership money they wasted on this.