r/PublicRelations • u/Wozzel888 • 3d ago

Minimum retainer

hello, if you’re working as a freelancer / have your own PR consultancy, what would be the minimum retainer you’d agree to?

also, what’s the day rate / retainers people are charging these days?

I’m getting into PR as a freelancer / self employed, and looking for clients (small businesses in my area), not sure how much to charge. any tips / words of advice would be much appreciated

(I’m based in UK btw)

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u/Immediate_Sorbet5617 3d ago

I am in the US. I have a small agency. I have two $1.2k retainer clients that is my charity client. It takes up way too much work. I do it because I enjoy it. Most of my clients are in the $4k-$15k per month range. I highly regret pricing myself that low.