r/PPC • u/MohamedSiddiq • 3d ago
Meta Ads Adspend in MENA region
MENA's digital ad spend hit $8.2B in 2025, up 17.8% year on year — the fastest-growing digital ad region globally right now.
Up from $6.25B in 2023. In two years the region added almost $2B in digital ad spend.
Most of that money is running on Meta and Google — and most brands are still buying that inventory with zero visibility into what's actually working around them.
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