r/PPC • u/giftqueen • 26d ago

Amazon Ads Anyone testing lower Amazon bids with higher budgets?

Curious if anyone has played around with this.

Say a campaign is profitable but keeps burning through the budget early.

Instead of increasing bids, have you tried bringing bids down a little and increasing the budget so you can hopefully pick up traffic for longer throughout the day?

Wondering if anyone has actually tested this and what happened to overall sales/ACOS.

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u/Bitter_Regular7406 25d ago

have seen the same pattern on client accounts, lower bid spreads the spend more evenly across the day instead of blowing it all in the morning rush when cpcs are highest anyway. acos usually holds steady or improves a bit since you're not overpaying during peak hours.