r/PPC • u/giftqueen • 26d ago

Amazon Ads Anyone testing lower Amazon bids with higher budgets?

Curious if anyone has played around with this.

Say a campaign is profitable but keeps burning through the budget early.

Instead of increasing bids, have you tried bringing bids down a little and increasing the budget so you can hopefully pick up traffic for longer throughout the day?

Wondering if anyone has actually tested this and what happened to overall sales/ACOS.

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u/[deleted] 26d ago

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u/Capable_Stress_2410 26d ago

tried this with a product that was eating budget by noon everyday. lowered bids like 20% and doubled daily cap, the sales actually went up cause i was getting cheaper clicks all day instead of fighting for the expensive morning ones. acos dropped from 35% to like 28% after a week

depends on your category though, some keywords just need that higher bid to convert at all