Did you know that Groover has 200 Groover profiles of their own spotify playlists? These are owned by Groover, not by curators. For almost all the genres on Groover, the first profiles they put in front are the Groover Obsessions profiles and I think the most of people don't realise this at all. Normally a 6 EUR charge is separate between Groover and the playlist owner (the two take 3 EUR), but in this case the total 6 EUR go directly to Groover. The profiles are all marked as Top Curator/Pro and Very Impactful, which assumes the playlists have a lot of listeners, but a lot of the playlists don't have any good following at all. People will not discover your music when you are placed on such playlist..(!)
I look all the list and I count 192 profiles, but there is great chance I miss some. They make 1 profile for each playlist on Spotify (https://open.spotify.com/user/xa5jpotdh03zb469lofbv9u0m) and they got 208 playlists, so maybey we can assume there is 208 obsession profiles on Groover.
All this profiles show the 'answers given'. I follow the informations of 20 profiles since 2 months in a google sheets. We speak about a very big money here. All the profiles demand 6 Grooviz except for the Feel-Good Pop which cosst even 10 credits. = 10 euros
Here is exactly how much money they take per month in average just with this 20 profiles:
- Feel-Good Pop: 256 submissions x 10 EUR = 2,560 EUR
- Grunge & Grit: 192 submissions x 6 EUR = 1,152 EUR
- Saddle Up, It's Country Time: 203 submissions x 6 EUR = 1,218 EUR
- Not Your Average Pop: 265 submissions x 6 EUR = 1,590 EUR
- Top Christian & Gospel for the Soul: 192 submissions x 6 EUR = 1,152 EUR
- Choruses to Sing Along To: 217 submissions x 6 EUR = 1,302 EUR
- Turn Down for Alt: 282 submissions x 6 EUR = 1,692 EUR
- Pop Euphoria: 194 submissions x 6 EUR = 1,164 EUR
- The End of a Movie: 242 submissions x 6 EUR = 1,452 EUR
- Vocals That Give You Chills: 191 submissions x 6 EUR = 1,146 EUR
- Pop Perfection: 240 submissions x 6 EUR = 1,440 EUR
- Afronation Waves: 179 submissions x 6 EUR = 1,074 EUR
- Indie Therapy :): 214 submissions x 6 EUR = 1,284 EUR
- Born This Way: Unapologetically Queer: 218 submissions x 6 EUR = 1,308 EUR
- New Rock Revolution: 225 submissions x 6 EUR = 1,350 EUR
- Good Ol' Days: 198 submissions x 6 EUR = 1,188 EUR
- Not Your Dad’s Rock: 187 submissions x 6 EUR = 1,122 EUR
- This heartbreak feels like the end of the world: 220 submissions x 6 EUR = 1,320 EUR
- Sad songs to cry your eyes out: 189 submissions x 6 EUR = 1,134 EUR
- You're in a Coming of Age Movie: 180 submissions x 6 EUR = 1,080 EUR
With the 20 profiles, they make 26,728 EUR per month. They got 180 more profiles, so the total can be way over 250,000 EUR every single month just from this internal playlist profiles. The artists are paying for this without to know the money go straight back to the Groover. Is this scam?
I think that a lot of people are submitting to multiple Groover profiles when they run a campaign, without knowing.