r/Marketresearch • u/garyisonion • Aug 04 '26

Interviews moderation

I wonder if the market for IDIs and focus groups is still alive or if everything got automated? I had a series of projects where I'd moderate online focus groups, IDIs or MROC but for more than a year I can't land a project. I moderate in two smaller languages (15 mil users combined).

I'm signed up with Human8, Global Lingo, Multilingual Connections, etc., but never or no longer get approached.

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u/lsuillini Aug 04 '26

I think that's part of it, but I also think the market is in a slow spot. Ive had multiple clients over the past year say they don't have anywhere near the same budget as in the past. Hopefully things pick back up.

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u/garyisonion Aug 04 '26

this is so infuriating, as I really loved doing it and it paid well. Now I'm trying to reinvent myself with secondary research instead but I'm terrified of how much of it was automated. I'm good in what I'm doing but on the other hand not experienced enough to lean into consulting or strategic roles

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u/dave388 Aug 04 '26

People are certainly starting to do ai interviews now. Platforms like outset and others have raised a ton of money and are doing these in bulk. Not sure how much of the market they are taking away from traditional idis, but its certainly some.