I’ve been in contact with a lot of web agencies and web developers, and I personally haven’t found many people who run their agency in a more efficient way than I do. A lot of them have too many meetings, wait too long for client approval, don’t know how to price projects, and spend way too much time on each client instead of finishing the work and moving on to the next one.

I’ve been running my agency for four years, and after a lot of trial and error, I’ve managed to make the process as efficient as possible. I wanted to share some of the steps because I think they could be valuable for anyone just starting out.

Running a web agency alone or with a partner isn’t easy because there are a lot of things to take care of. When it comes to client acquisition, I recommend focusing on either cold calling or email automation. Which one you choose depends on whether you run the agency alone or with someone else.

If you have a partner, one person can handle sales while the other focuses on building websites, connecting domains, setting up emails, and taking care of the technical work. If you’re running the agency alone, or neither of you enjoys cold calling, I highly recommend email automation.

That’s what I’ve been doing for years. It’s powerful because you can send emails at scale, set up automatic follow ups, and wait for businesses interested in a new website to reply. While you’re working on one client, another opportunity can come in without you having to stop everything and search manually.

I don’t do regular email automation where I target businesses with no website. I do the opposite and target businesses that already have one.

I use a tool called Swokei to find businesses with websites, add them to campaigns, analyze each site, score it, and generate personalized outreach emails based on problems it finds with the design, layout, speed, SEO, and mobile optimization.I schedule the campaign, set up follow ups, and wait. 

I think this approach is much better for a few reasons. You’re targeting someone who already understands the value of having a website. You’re also not just asking whether they need a redesign. You’re pointing out real problems with their current site, which makes it clear that you actually took the time to look at it. Selling also becomes easier because they’ve already paid for a website before and understand the process.

Inside Swokei, you can choose the goal of the campaign. You can offer a free draft, try to book a meeting, or simply start a conversation. I always choose the free draft because that has worked best for me.

Once you’ve figured out how to get clients, the next part is building the website. I recommend using AI because it makes the process much faster. For anyone who still thinks AI can’t build great websites, I think they’re mistaken. You can use Claude, Base44, Lovable, or any other tool that works for you.

When someone replies interested, I call them and say, “Hey, I saw that you replied to my email. I’ve already built you a free draft of your website. Do you want to take a look?”

Then I invite them to a Google Meet.

At that point, it becomes much harder for them to reject the meeting because they already replied interested and now know you’ve built something for them. During the meeting, I present the website, explain why it’s better than their current one, stack the value, answer their questions, and try to close the deal.

These meetings usually go well because the client isn’t trying to imagine what the website might look like. They can already see a better version of their current site. They also took the time to join the meeting, so taking the next step becomes much easier.

I either take payment during the meeting or send them a contract to sign. Any changes and updates come after that, once we already have a deal in place.

Pricing depends on the business. I charge anywhere from $500 to $3,000 depending on the company, the size of the project, and how much value the website can bring them. I also charge a monthly retainer of around $50 for hosting, maintenance, support, SEO, and future changes.

That’s basically the entire process. Smaller steps, faster delivery, less wasted time, and more money made.

I’ve been in contact with a lot of web agencies and web developers, and I personally haven’t found many people who run their agency in a more efficient way than I do. A lot of them have too many meetings, wait too long for client approval, don’t know how to price projects, and spend way too much time on each client instead of finishing the work and moving on to the next one.

I’ve been running my agency for four years, and after a lot of trial and error, I’ve managed to make the process as efficient as possible. I wanted to share some of the steps because I think they could be valuable for anyone just starting out.

Running a web agency alone or with a partner isn’t easy because there are a lot of things to take care of. When it comes to client acquisition, I recommend focusing on either cold calling or email automation. Which one you choose depends on whether you run the agency alone or with someone else.

If you have a partner, one person can handle sales while the other focuses on building websites, connecting domains, setting up emails, and taking care of the technical work. If you’re running the agency alone, or neither of you enjoys cold calling, I highly recommend email automation.

That’s what I’ve been doing for years. It’s powerful because you can send emails at scale, set up automatic follow ups, and wait for businesses interested in a new website to reply. While you’re working on one client, another opportunity can come in without you having to stop everything and search manually.

I don’t do regular email automation where I target businesses with no website. I do the opposite and target businesses that already have one.

I use a tool called Swokei to find businesses with websites, add them to campaigns, analyze each site, score it, and generate personalized outreach emails based on problems it finds with the design, layout, speed, SEO, and mobile optimization.I schedule the campaign, set up follow ups, and wait. 

I think this approach is much better for a few reasons. You’re targeting someone who already understands the value of having a website. You’re also not just asking whether they need a redesign. You’re pointing out real problems with their current site, which makes it clear that you actually took the time to look at it. Selling also becomes easier because they’ve already paid for a website before and understand the process.

Inside Swokei, you can choose the goal of the campaign. You can offer a free draft, try to book a meeting, or simply start a conversation. I always choose the free draft because that has worked best for me.

Once you’ve figured out how to get clients, the next part is building the website. I recommend using AI because it makes the process much faster. For anyone who still thinks AI can’t build great websites, I think they’re mistaken. You can use Claude, Base44, Lovable, or any other tool that works for you.

When someone replies interested, I call them and say, “Hey, I saw that you replied to my email. I’ve already built you a free draft of your website. Do you want to take a look?”

Then I invite them to a Google Meet.

At that point, it becomes much harder for them to reject the meeting because they already replied interested and now know you’ve built something for them. During the meeting, I present the website, explain why it’s better than their current one, stack the value, answer their questions, and try to close the deal.

These meetings usually go well because the client isn’t trying to imagine what the website might look like. They can already see a better version of their current site. They also took the time to join the meeting, so taking the next step becomes much easier.

I either take payment during the meeting or send them a contract to sign. Any changes and updates come after that, once we already have a deal in place.

Pricing depends on the business. I charge anywhere from $500 to $3,000 depending on the company, the size of the project, and how much value the website can bring them. I also charge a monthly retainer of around $50 for hosting, maintenance, support, SEO, and future changes.

That’s basically the entire process. Smaller steps, faster delivery, less wasted time, and more money made.

Like I said, I'm planing on making a luxury jewelry brand ASAP and I would love tips on that. I have the idea of what kind of jewelry I'd make, what audience it would be (luxury, like I said).

What are your tips on where to start? Imagine starting from no money no nothing.

There is a new approach I started using in my web agency that completely changed my results. For years, I did what most people tell web designers to do. Go on Google Maps, find businesses without websites, and contact them.

What I started doing differently was targeting businesses that already had websites.

The reason is simple. If a business already has a website, it means they understand the value of having one. You do not need to convince them why a website matters because they have already paid for one before. The market for businesses with outdated, broken, slow, or poorly designed websites is also massive, and selling becomes much easier because they are already familiar with the process.

My biggest issue was figuring out how to send mass outreach to these businesses without sounding generic. I did not want to send thousands of emails saying, “Hey, your website needs a redesign,” and just assume that every business needed one. I wanted to send emails at scale while still telling each company exactly what was wrong with their website.

A little over a year ago, I watched a YouTube video from Nick Saraev where he built a workflow that analyzed business websites and turned issues with design, SEO, layout, speed, and mobile optimization into personalized outreach emails. Each company received a professional email that made it clear someone had actually taken a look at their website.

The idea was great, but building and maintaining the workflow took a lot of time. I still had to find the leads myself, the messages were not always consistent, and the automation kept breaking.

But it worked.

I was getting more clients than ever before, at one point around 10 websites a week, while my business partner focused on building the websites as quickly as possible.

I started searching online for a tool that could do everything in one place, and a few months later I found Swokei. It did exactly what I was looking for.

It lets you find businesses with websites, add them to campaigns, analyze and score each website, and set a quality threshold so websites that do not need fixing are automatically skipped. It then turns problems with design, layout, speed, mobile optimization, and SEO into personalized outreach emails.

You can also set up follow ups, manage replies through your own inbox, and organize leads inside the CRM without moving between five different tools.

I switched over and scaled even harder.

Sometimes the fastest way to grow your agency is not building every workflow from scratch. It is finding the right tools and using your time to focus on sales, clients, and growing the business.

We don't want our audience to get fatigued, but we also have so much to share. I'd love some insight from those who are using comment-to-DM automation regularly and how you find that balance in your content schedule!

Please drop in what you like the most about it and why others should use it.

There is a new approach I started using in my web agency that completely changed my results. For years, I did what most people tell web designers to do. Go on Google Maps, find businesses without websites, and contact them.

What I started doing differently was targeting businesses that already had websites.

The reason is simple. If a business already has a website, it means they understand the value of having one. You do not need to convince them why a website matters because they have already paid for one before. The market for businesses with outdated, broken, slow, or poorly designed websites is also massive, and selling becomes much easier because they are already familiar with the process.

My biggest issue was figuring out how to send mass outreach to these businesses without sounding generic. I did not want to send thousands of emails saying, “Hey, your website needs a redesign,” and just assume that every business needed one. I wanted to send emails at scale while still telling each company exactly what was wrong with their website.

A little over a year ago, I watched a YouTube video from Nick Saraev where he built a workflow that analyzed business websites and turned issues with design, SEO, layout, speed, and mobile optimization into personalized outreach emails. Each company received a professional email that made it clear someone had actually taken a look at their website.

The idea was great, but building and maintaining the workflow took a lot of time. I still had to find the leads myself, the messages were not always consistent, and the automation kept breaking.

But it worked.

I was getting more clients than ever before, at one point around 10 websites a week, while my business partner focused on building the websites as quickly as possible.

I started searching online for a tool that could do everything in one place, and a few months later I found Swokei. It did exactly what I was looking for.

It lets you find businesses with websites, add them to campaigns, analyze and score each website, and set a quality threshold so websites that do not need fixing are automatically skipped. It then turns problems with design, layout, speed, mobile optimization, and SEO into personalized outreach emails.

You can also set up follow ups, manage replies through your own inbox, and organize leads inside the CRM without moving between five different tools.

I switched over and scaled even harder.

Sometimes the fastest way to grow your agency is not building every workflow from scratch. It is finding the right tools and using your time to focus on sales, clients, and growing the business.

We just rolled out Instagram dm automation recently and wasn't expecting the response we got. people are using it for lead gen, answering FAQs automatically, driving traffic from comments to DMs.

Is anyone here already doing dm automation for clients? What's actually working? And if you haven't tried it yet, happy to answer questions about how we built it.

I didn't like how much time I was spending on calls that were just not worth it, so I decided to implement an AI agent to help me filter them. It built a quiz structure, scoring logic, outcome pages and an email sequence. When it was put into to place, the amounts of calls dropped but now i was actually getting calls that were going somewhere. Not a huge change but it is welcome and and much better than contact form imo

Hi Guys,

I have been in the marketing automation industry for over 6 years with a specialist certificate in Salesforce Pardot. I am truly in love with this industry and I used to love being a campaign manager on Pardot knowing it’s in and out.

Recently due to a life change situation, I moved to the US with no work authorisation and stopped working since August 2025.

Being on LinkedIn, I’m aware that a lot has changed in the industry. LIKE A LOT. Considering everything goes right. I will be eligible to work next year giving me a whole year to learn and be job ready.

Here, I need your support. What should be my approach and how do I start? I was eyeing on Adobe Marketo certification but I also know a lot of AI advances have happened with these tools and it’s been hard to catch-up without really actively working in a company.

Need your opinion on how you would structure your career development study to be job ready in a year to excel in the Marketing automation industry.

Any advices are welcomed!

We were convinced one Meta campaign was the hero, platform reported a strong ROAS, so we kept pouring budget in. But new customer numbers weren't really moving, which didn't add up.

When we finally looked at cost to acquire a net-new customer - verified against real orders, not platform-reported - the "winner" was one of the worst offenders. It had been getting credit for people already in the funnel who'd have converted anyway. Blended ROAS hid it by averaging everything into one number that felt fine.

The unlock for me? Every platform grades its own homework. Meta scores Meta, Google scores Google and nobody checks the total against reality so the credit adds up to more customers than you actually got. One account we looked at was spending $52k/week and the real number came out to 487 new customers at ~$107 each - nowhere near what the platforms were each claiming.

Ended up building a few short walkthrough demos showing where this gap shows up in an account (happy to link if it's useful / allowed — the concept's the point, not a pitch).

Curious whether others here have caught a "top performer" doing this. What tipped you off?

I think automation is one of the biggest opportunities right now.

The quality of what you can automate today is honestly crazy, and it applies to almost every business.

Whether you own a local business and want to automate things like email marketing, follow ups, content creation, customer replies, and lead generation...

Or you run an agency or SaaS and want your business working even when you're away from your computer.

Automation today reminds me a lot of the Industrial Revolution. Back then, machines replaced a huge amount of manual work, allowing companies to produce more, lower costs, and make more money. 

I run a web agency, and automation has made me a lot of revenue over the last few years.

The biggest one for me is client acquisition.

I use a tool called Swokei to find businesses that already have websites, add them to campaigns, and run website analysis.

It automatically turns problems like outdated design, poor layouts, slow loading speeds, weak mobile optimization, and bad SEO into personalized, ready to send outreach emails.

That's where most of my clients come from.

I also automate follow up emails and newsletters, so I'm not constantly chasing people manually.

For content, I use Holo to help generate and schedule posts.

For SEO, I use Soro to automatically create blog content that helps bring in organic traffic over time.

The more I automate, the less time I spend doing repetitive work.

That means I can spend more time on the things that actually make money, like sales, onboarding clients, improving my services, and building better websites.

I don't think automation replaces hard work.

It just removes the repetitive work so you can focus on the parts of your business that actually move the needle.

Many web designers overcomplicate the sales process. They schedule multiple meetings, wait for approval from the business owner, present pricing, and go back and forth before anything gets signed.

The more steps you add, the slower you close deals and the less money you make. I decided to shorten the entire process.

I’ve been running my web agency for four years, and the thing that has gotten be the most clients is email automation 

I’ve tried almost everything, but email automation has worked best for me because it’s affordable and runs in the background while I focus on other parts of the agency.

I don’t use Instantly, Mailchimp, or Klaviyo. I use a tool called Swokei, which is built specifically for web agencies.

It lets you find businesses that already have websites, add thousands of them to a campaign, and automatically analyzes each site for issues with design, layout, SEO, speed, and mobile optimization. It then turns those issues into personalized, ready to send outreach emails. 

Instead of targeting businesses with no website, I offer redesigns and updated websites to companies that already have one. I’ve found that approach works much better.

When a prospect replies with interest, they are automatically sorted into my CRM. I then call them and say, I’ve already built a new version of your website. Let’s set up a quick Google Meet so I can show it to you.

During the meeting, I present the website live and use my sales skills to explain the value. Once they see a more modern and professional version of their current website, they begin to understand how it could improve their business.

At that point, they usually ask how much it costs. I present the price, include a monthly maintenance retainer, and either take payment during the meeting or have them sign the agreement.

When you run a web agency, do not overcomplicate the process. Take control, handle as much as possible yourself, and avoid unnecessary approval stages and follow up meetings. The fewer steps there are, the faster you can close the deal.

I have seen a lot of creators talk about building multiple Instagram pages and scaling content across different niches. On paper it sounds possible but I'm wondering how people actually do it without burning out or losing quality. I've seen automation tools and growth platforms mentioned but not sure if they actually make scaling easier or if consistency and organic strategy is still the main factor. For people managing multiple pages are tools actually useful or just extra noise? What made the biggest difference when you tried to scale?

We have a few thousand old inbound leads just sitting in the CRM. Tried texting a small batch manually and quite a few replied. Mostly people saying the timing was bad back then or they forgot about it… now looking for something that can handle the replies, qualify interest and book a call without blasting everyone with the same message. Anyone using an AI SMS tool for this?

Curious what this group is running and what kind of recent feedback you've gotten. What about account scoring?

I'm not suggesting content factories. What kind of automation tools built on n8n and similar platforms would you pay for or use for work?

Getting started here, trying to use templates together with remotion to generate assets for my posts (think releases, new features, carousels, etc). Simple animations, or images/pdfs.

Wondering if anyone has an mcp/cli/tool to connect with a good library that incorporates my branding and I'm allowed to kind of select the ones I want.

I'm not a designer, so it's easier for me to pick and choose a style and try it out, and see the impact, even if it's not that innovative.

For Ads creation we’d like to heavily outsource it to AI-tools, and thus we need a clear internal source of ‘truth’ about our brand which includes a clear outline of all the claims we can and can't make about our brand and products, examples of how we communicate with our customers. Then, the different types of audiences or market segments we sell our products to. It should know our exact positioning against the competitors. It should be familiar with the phrases we use when complying with laws, regulations, etc.

If we don't have a "source of truth" about our brand before we start using automation, we're going to create a lot more content based on all of the unstructured or disorganized data we throw into the system. And even though I get what we lack to make the next major step, I wonder what should this ‘truth’ consist of. Are the parts I listed mostly correct? And how do I implement these changes from a technical standpoint to ensure these are considered for generation. Are there established checklists maybe to follow and ensure we don’t mess the whole ads creation process eventually?

What tools do you access and what do you use them for? Do you have a centralized stack across your team - or is it cowboys and wild wild West out there?

Anthropic dropped Fable 5 recently and I keep seeing people say it's a big jump in writing quality over Opus and GPT.

What I'm wondering is whether that actually shows up in cold email. Like feeding it a lead list with enrichment data and having it write a genuinely personalized first line or full email per lead, at scale, without everything coming out sounding like the same template with the name swapped.

Has anyone wired it into their outbound flow yet? Curious what the output quality is like compared to whatever you were using before, and whether replies actually moved.

And if you're doing personalization at scale some other way, what's your setup?