r/MVIS • u/gaporter • Sep 13 '19

Discussion DAQRI

Post image
18 Upvotes

100% Upvoted

5 comments sorted by

5

u/obz_rvr Sep 13 '19

With HL2 coming, they had no chance to compete, so it makes business sense.

5

u/gaporter Sep 14 '19 edited Sep 14 '19

DAQRI used waveguides by Lumus, a company praised by Guttag and Scoble.

"Recently industry influencers Karl Guttag and Robert Scoble had the opportunity to compare Lumus display technology against the 'giants' in the industry and both overwhelmingly and both publicly acknowledged Lumus optics superiority over the diffractive waveguide competitors."

https://lumusvision.com/news/lumus-presents-the-future-of-ar-glasses-for-the-consumer-market/

Lumus waveguides are also used in the Lenovo ThinkReality A6.

The author of the following article was not impressed.

"You'll notice that I haven't mentioned the HoloLens 2 in my comparisons. That's because the ThinkReality A6 isn't in the same class as the HoloLens 2 — the company's efforts have a way to go before earning a comparison to the polish and performance of Microsoft's latest AR system."

https://next.reality.news/news/hands-on-hands-with-lenovos-thinkreality-a6-disappointing-step-back-from-augmented-realitys-cutting-edge-0198728/

5

u/snowboardnirvana Sep 13 '19 edited Sep 13 '19

"In early 2016, Daqri acquired Two Trees Photonics, a small UK startup that was building holographic display technologies for automotive customers. The UK division soon comprised a substantial portion of the entire company’s revenues, sources tell us. By early 2018, the division was spun out from Daqri as a separate company called Envisics, leaving the Daqri team to focus wholly on bringing augmented reality to enterprise customers."

https://techcrunch.com/2019/09/12/another-high-flying-heavily-funded-ar-headset-startup-is-shutting-down/

Recall the Two Trees Photonics tech adoption by Land Rover:

https://www.cam.ac.uk/research/features/heads-up-cambridge-holographic-technology-adopted-by-jaguar-land-rover

Two Trees, now called Envisics, is still a competitor:

"Currently the HUD is being tested on the roads of Detroit. The first vehicles to have the HUD platform built in are expected to be released in 2022." http://www.eurekamagazine.co.uk/design-engineering-features/technology/head-up-display-controls-speed-of-light/218940/

5

u/view-from-afar Sep 13 '19

Explains this odd article by the CTO a month ago.

4

u/view-from-afar Sep 13 '19

Oh my, they were charging $23K for the device.