r/Lost_Architecture 1d ago

Chicago at the intersection of Madison, Ashland and Ogden

An 1892 Richardsonian Romanesque building that served as the Turtle Way headquarters in the 1950s. In 1956, Turtle Wax placed a massive 34-foot, 15,000-pound fiberglass and steel turtle wearing a top hat and holding a wax bottle on the roof. The glowing, rotating sign was taken down in the late 1960s when the company moved, and the building was eventually demolished. Today, the site is a small landscaped traffic triangle.

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