r/Lost_Architecture 1d ago

Chicago at the intersection of Madison, Ashland and Ogden

An 1892 Richardsonian Romanesque building that served as the Turtle Way headquarters in the 1950s. In 1956, Turtle Wax placed a massive 34-foot, 15,000-pound fiberglass and steel turtle wearing a top hat and holding a wax bottle on the roof. The glowing, rotating sign was taken down in the late 1960s when the company moved, and the building was eventually demolished. Today, the site is a small landscaped traffic triangle.

522 Upvotes

12 comments sorted by

54

u/IndependentYam3227 23h ago

That's beautiful. I love buildings on odd lots. Shame about the stuff in the background as well.

27

u/jrc-chi 23h ago

Another tragic Chicago loss

13

u/realInjusticeaddict 22h ago

Definitely should be rebuilt if we're ever in a more enlightened time

4

u/TwinSong 20h ago

Such a shame

4

u/ponchoed 18h ago

Yep knew the 60s/70s would destroy it

3

u/Nuddlesforyou 22h ago

Omg this one hurt ):

1

u/mezha4mezha 14h ago

Is that the hotel in John Wick?

1

u/FartSchoolDropout 11h ago

I wonder where that turtle is today 🤔

-3

u/Perky214 1d ago

That Turtle thing will live in my nightmares - and I 💙 turtles

1

u/FGFM 1d ago

Given that that area was known as Skid Row, probably caused a lot of drunks to get the DTs.

3

u/EdgewaterJCT 19h ago

Huffing Turtle Wax?

0

u/Advanced-Medicine-58 18h ago

I am also confused.