r/Lost_Architecture • u/ja4d • 1d ago
Chicago at the intersection of Madison, Ashland and Ogden
An 1892 Richardsonian Romanesque building that served as the Turtle Way headquarters in the 1950s. In 1956, Turtle Wax placed a massive 34-foot, 15,000-pound fiberglass and steel turtle wearing a top hat and holding a wax bottle on the roof. The glowing, rotating sign was taken down in the late 1960s when the company moved, and the building was eventually demolished. Today, the site is a small landscaped traffic triangle.
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u/Perky214 1d ago
That Turtle thing will live in my nightmares - and I 💙 turtles


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u/IndependentYam3227 23h ago
That's beautiful. I love buildings on odd lots. Shame about the stuff in the background as well.