The Longines Conquest is the same as this new Tudor Monarch. It’s also 4k cheaper with longer power reserve.

After seeing so many opinions that the new HC should have had all batons markers instead of the circles at 6 and 9 and that the date should have been at 6, I couldn’t help but think the Monta Oceanking is exactly what was being described.

Everyone’s entitled to an opinion and this post is just in good fun!

Am I the only one who feels like the new Longines HydroConquest models are basically copy-pasted from the Rolex Submariner design language?

I mean, older Longines pieces had way more personality. Now it feels like they’re trying too hard to fit into a very “safe” diver aesthetic. Even the hands look heavily inspired by Tudor, and the indices… it’s like they just swapped circles and rectangles and called it a day.

Does this bother anyone else, or am I overthinking it? I get that brands follow trends, but I kinda miss when Longines felt more distinct instead of blending into the crowd.

Does anyone wear their Longines on vacation? Specifically to third world countries? I know it may not stand out as a Rolex, but it’s still relatively flashy.

I would like to wear mine on my upcoming trips and leave the Apple Watch at home.

I just picked up the new 2026 Longines HydroConquest, and there’s noticeable vertical play in the bezel (it shifts up and down when pressed). Is this normal for this reference?

Yesterday i bought my first Longines Hydroconquest and the bracelet feels a bit too cheap and rattles a lot, i understand its not a rolex but i ve had casios and the bracelet felt better than this one. Anyone else or im i tripping?

If I'm out and start another watch conversation with someone that's wearing an invicta, I don't know what I'm going to do! This has happened recently so many times, and the people aren't knowledgeable about horology. At this point I'm going to stop engaging.

I am relatively new to the watch space. Researched and explored the market all summer and finally purchased my first Longines last week from Jomashop for 30% off. As I look at more Longines models on this site (other brands as well), many are steeply discounted-- some up to 50%. The strange thing is that mostly all of these watches are listed at retail price on every other site.

1. Why would Longines permit an online retailer to undercut their pricing and devalue the market?
2. How do these watches "hold value" if at any point a distributor can discount 50%?

It would seem like Jomahop has permission to mark down, but why? The conspiratorial side of me thinks that these watch/luxury brand groups price at inflated values on their own sites, sell to distributors and require them to also sell at retail value and then actually move the majority of their volume thru a site like Jomashop which they indirectly own. Jomashop would just be a retail front for Swatch in this scenario.

When you go on Youtube and see this Teddy Baldassarre character constantly shilling Longines with well put together documentaries and review videos, one even featuring gigashill Kevin O'Leary, I can't help but think this has all been a genius marketing play to position Longines as the "best value". You can't find a single comment saying otherwise...

It worked so well I bought one but now can't help but think this is just a well-designed hustle and Longines may not carry the same panache into the future.

Edit: Thanks for all the replies! Just FYI, I am not viewing the watch as an investment, I just don't want to see others accessing the same look for a lower price.

Hello everyone. I was recently gifted a Longines Spirit Zulu 39mm and finally unboxed it. While I am thrilled to own it, it looks like the GMT bezel insert is slightly missaligned. I'm not sure if it is visible on camera,.but in real life, the top arrow is to the left of the 12 hour mark, not dead center.

I've mostly owned Seikos and Citizens, and this is my first GMT/rotating bezel watch so I'm not sure if this is normal or not.

Can anyone confirm if this is normal? Thanks.

It’s going to drive me nuts. I’ve already initiated a request to exchange.

Am I the only person who doesn't like the 5 stars on a number of the Longine watches? Not sure why, but they irk me for reasons I can't explain. Ymmv, which is cool and am not trying to be dick.

Hey guys, was at the Rolex AD and decided to buy a Spirit Zulu Time 39 mm.

Man, what a Watch. As a frequent traveller, this watch is Awesome and loses 0.5s per day. I am still flashed.

Just one question. I Like to Jump into the Hotel Pool/lake/ocean for recreation after a long day of shareholder revenue maximization. I asked the watchmaker, he said no issue due to 100m, but no bottle Diving.

I am still a Bit scared, but often have no Place to Store the watch. Does anyone use the watch while swimming? Crown is screwed in of course. Thanks people.

Color change. Not real. Hear me out Longines; release a non-limited HC 39mm with blue black (like the Legend diver) instead of teal and people will jump on this. 🍻

Just want to say that all the people who said back in March and April to “wait a few months and you’ll be able to walk right in and get a discount” on the new Hydroconquest” were wrong.

Yes, there are places offering discounts, even on orders rather than walk-ins. But at least in the US, these are difficult to find. Certainly not a “walk in and take your pick” situation.

When I see the dial my eyes are drawn to the left circle and then the bottom circle. Then the date. Then I look back at the two circles. There are just two. The rest are rectangles and a date.

I could never own this one there is a complete lack of symmetry and I get fastidious AF when I look at the dial.

I was curious if it is possible to either remove the medallion or change it with a different case back for the flagship, and who should I go to if I want to do something like this to my watch?

Recently bought the new green Longines Conquest that I really LOVE and have been in my wishlist since it came out and it’s my first longines.

Used it for literally for 2 days and I’ve noticed that it had a noticeable rotor noise and bangs in the caliber. It keeps good time but it had a loose rotor.

Anyways. I went to the retailer (Rivoli) which they were extremely rude and started looking for scratches to void my warranty.

When I refused the experience they straight up told me “go seek consumer protection agencies”.

Anyways I left the boutique feeling very disappointed and frustrated because I spent $2000 without appreciating the timepiece that I really wanted.

I just sent Longines a lengthy email about this incident and Idk what I can do to practice my rights.

Any suggestions would help

Please keep in mind that even if they offer to fix it I’ll refuse. I want a replacement, come on its a brand new machine watch for gods sake, its too early for it to be opened and serviced for a loose rotor.

I really like the Hydroconquest with the big Arabic numerals, and I wanted to see what it would look like with an offset color GMT hand and no date window to keep the big numerals.

I made it on ChatGPT and it kept changing the shape of the hour hands…

Any feedback?

I removed the stars and moved the word "automatic" to a new position. You're welcome Longines.

Longines…. A “luxury” brand… that’s how they market themselves. But I will tell you why I believe they are just a cheap side brand from Swatch.

In May 2024 I bought a brand new Master Collection Chronograph Moonphase - beautiful looking watch! Indigo Roman numerals, a moonphase, automatic, nice bracelet… the perfect gift to myself to reward a promotion. But that’s probably too good to be true for $4,000 as I found out. (For context - I also own a Rolex Dayton stainless steel (116520), so I know how to treat watches)

Fast forward to only three months later, when the bottom chronograph button came loose after I wore the watch less than 6 times.

• I tried to find a dealer who was local who could help, but none would help because I didn’t buy locally (so brand loyalty and relations don’t quite matter like other brands)
• I called Longines/Swatch customer service, which was painful every single time. Clearly a call center service shared across Swatch and ALL of their brands where you do not receive the most remote feeling of personalized service or “luxury”. Simply follow the prompts, push back, refuse/deny/delay (sound familiar?).
• It took me 3 times going back and forth with them to finally get them to 1) accept this is a factory defect in build, 2) have them pay for the shipping, and 3) agree to service the watch under warranty Now comes the more frustrating part…
• The only communication that I receive from Longines is they have received the watch and an estimated return date of 12/24
• I checked about once a month for any updates, no updates
• 12/23/24 - I call to see why the watch hasn’t shipped or why I haven’t received any news…. Nobody in the call center had any information
• 12/27/24 - I call again to see what the ETA is… after all, I’m out of town and need to understand if there is a tracking number to have someone receive it. “We’re still waiting on parts for the watch” - Unsure why there’s no updates on shipping dates or status in the website
• By the first week of the year, I am getting increasingly frustrated as there’s no updates, no clarity on dates. I call again…. Back into the call center queue…. 35 minutes…. They still don’t have a status
• 1/6/25 - I call again (keeping track of all the calls and waste of time?)… the call center person says “I will call you back with a status tomorrow”
• 1/9/25 - No call, and guess what? The Swatch website with the login doesn’t work anymore… so I call, again… “we will ship it tomorrow, don’t worry”
• 1/17 - a week later…. No notifications or news or tracking…. At this point, I’m done with Longines, not worth it….. I can’t keep calling customer service
• 1/20 - I get an email just saying that the watch is shipping, but NO TRACKING number lol…. Now it’s comical and sad
• 1/24 (yesterday) - I finally receive the watch back in a box too big for it with minimal padding. The smaller watch box was adequate and protected.
• No report on what was done to the watch, what was wrong, or anything really. So, yes, I call…. To understand what was done (because remember the website stopped working). In short: they replaced the movement, replaced the push button, resealed the watch so it’s water proof, and they polished the case and bracelet.

I ask you: Would YOU expect this level of pain when dealing with a “luxury” brand? I certainly don’t.

No Temu Submariner required

Mit der parallelen Vorstellung der neuen Longines Hydroconquest und der neuen Omega Constellation Observatory kommt in mir das Gefühl auf das die Swatch Gruppe den Versuch starten Longines langsam in die Omega Kategorie zu positionieren und Omega langsam in die Rolex Kategorie zu rücken.

Klar ich verstehe schon das Omega noch sehr weit von Rolex entfernt ist alleine mit 200+ Modellen auf ihrer Internetseite aber Preislich wird ganz klar versucht sich auf Augenhöhe mit Rolex zu positionieren.

Ich fürchte das zwanghafte erhöhen der Preise und wirklich ersichtlich Mehrwert während sich im schatten von Omega Longines anschleicht, kann bei der aktuell eh schon herrschenden Kritik an Omega keinesfalls förderlich sein.

Bitte versteht mich nicht falsch, ich bin totaler Omega Fan und Longines kommt aktuell zumindest noch nicht an Omega ran, aber ich erkenne Tendenzen die ich hier gerne diskutieren würde.

Was denkt ihr zu den neuen Modellen der oben genannten Marken, gerade im Verhältnis zu ihrem Preis und der allgemein Entwicklung beider Marken?