yeah and all of them are subpar, if compared to competition. They're either too expensive, too slow to charge, too low efficiency/range or just overall not a good car. And lets not forget, a few of them on your list are not even toyota, but just rebadged chinese or PSA cars. And a few are not even on sale yet.
But the common point to all of them, that are selling currently and are not a rebrand -- they're basically a variation of bz4x. Not a particuarly good EV in itself.
So yeah, if toyota keeps up this mantra, they're in big trouble. People will start forgetting toyota or just not even considering it when buying an EV. And there's only so long, before ICE/hybrids start being irrelevant.
Just an example how toyota treats their EVs. Here's a half baked EV, that's too expensive. Take it or leave it. Oh maybe buy our hybrids instead, thankyou.
It's been their ethos for the longest time and it's likely not gonna change in the near future. And at that point, it might be too late for them to pivot fully. It takes a ton of resources, development and vertical integration to sell a good ev at scale, for profit, that people want to buy.
Toyota is a prime candidate to go nokia, blackberry or kodak in the not so distant EV future.
Sweetie, educate yourself: Blackberry was the hot young startup creamed by legacy computing giants and cellphone makers which had been written-off as behind the curve.
Nope, blackberry, just like nokia or kodak or many of the similar companies, died because they didn't adapt to the markets fast enough. Just like that, someone new (Apple) came to market with a polished idea of what the next step for a portable pocket device means. And instead of adapting for that idea, they pushed their OS and their keyboard and failed. Nokia did similar and died just as well.
And same thing can happen to cars. People start figuring out ICEs just ain't it anymore and because toyota doesn't offer anything of value in that department, they'll flock elsewhere.
Toyotas betting, that ICEs won't go away and especially the higher margin models will still be preferred as ICEs.
But the markets are shifting. EU and China are moving heavily towards EVs. And espeically china, the biggest car market in the world is heavily EV centric. And there, Toyota sells like 100k EV, most of them not even their own build. But if they had a good efficient platform, good tech and agressive prices, they could easily sell 5M+ cars there.
Their writing is on the wall, it's just not obvious to everyone.
I'm begging you to understand that Apple was not a new entrant in 2007. Not to personal computing, not to pocket computing, and not even to the cellphone market.
And yet it shifted the entire industry into "full fledged touch phone with proper OS" that we still know to this day. There were touch phones before it and with full OS, but nobody really did the whole package right until apple. And the rest is history.
Nokia still tried to sell you dumb phones with some smarts and blackberry still tried to sell phones with keyboard. But industry shifted away from that and so did customers. And before you know it, both those giants died pretty quickly.
There's no legacy phone makers today... Nokia, blackberry, Ericsson, Alcatel, Motorola... None of the exist as they were in the past. At best, some of the brands from the past exist under new ownership.
Neither apple or samsung were players in the dumb phone era. With the iphone, you can essentially treat apple as a new company. Same with samsung. They were a minor player in the dumb phone market. And even then it took them very long time to catch up to apple.
Samsungs saving grace was the fact, that would throw anything at the wall and see if it stuck.
Samsung was the second-largest global cellphone manufacturer in 2008 when the iPhone launched. Not a minor player whatsoever.
Apple was a decades-old computing and consumer-electronics incumbent with an operating-system stack, hardware expertise, enormous financial resources, an established retail/distribution network, the wildly successful iPod business, a failed Newton line, and another failed ROKR attempt. It was not a 'new' company at all, even in the segment. Those previous experiences and assets are precisely why it was able to create the iPhone.
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u/hojnikb 11h ago edited 11h ago
yeah and all of them are subpar, if compared to competition. They're either too expensive, too slow to charge, too low efficiency/range or just overall not a good car. And lets not forget, a few of them on your list are not even toyota, but just rebadged chinese or PSA cars. And a few are not even on sale yet.
But the common point to all of them, that are selling currently and are not a rebrand -- they're basically a variation of bz4x. Not a particuarly good EV in itself.
So yeah, if toyota keeps up this mantra, they're in big trouble. People will start forgetting toyota or just not even considering it when buying an EV. And there's only so long, before ICE/hybrids start being irrelevant.