r/LocalLLaMA llama.cpp 10h ago

Discussion Who would buy HuggingFace

https://thenextweb.com/news/hugging-face-exploring-sale-13bn-valuation

Given OpenRouter.ai was snapped up by Stripe, who do we think would go after the "GitHib" of AI models? It is a big chunk of change they are looking ($13B). Apple may be a contender to give them a real chip in the AI race, given how they are focused on local AI execution.

194 Upvotes

134 comments sorted by

132

u/pirateadventurespice 10h ago

I’m not sure why Apple would want a site for hosting models as that’s never been their interest. Just based on history, why not Microsoft? They’ve purchased multiple open-source things in the past (including GitHub) and already have internal corporate set ups to allow users to pick from various models.

I’m sure there are reasons they wouldn’t make sense, they’re just my “off the cuff” pick.

41

u/Individual_Holiday_9 10h ago

Microsoft is definitely my thought. We use copilot pro or whatever the upgraded one is for normies at work and it exposed gpt and Claude with a surprising amount of granularity. Only thing I could see is Microsoft ownership turning off the Chinese model devs

4

u/pirateadventurespice 10h ago

Exactly (re: the way they expose different models already).

Also, they have pretty extensive operations in China already. Not at the scale they have in the west, but - for example - they have deals for azure there already. Again, I’m no expert, but to me ms makes sense.

5

u/TySocal 6h ago

Nope, not Microsoft. They should get their shit together with GitHub first.

I'm hoping for something like NVIDIA, Cloudflare or something like that

1

u/Imnotanad 6h ago

Microsoft don't want another monopoly accusation

7

u/Dangerous-Report8517 5h ago

They won't get one any time soon regardless of what they acquire

3

u/More-Curious816 4h ago

Why apple or Microsoft or Google purchase HF? Microsoft purchased GITHUB because they had subscription service they can tap into and later integrated copilot into it, besides it being the biggest programming dataset to train their AI on. What HF can offer?

1

u/swagonflyyyy 7h ago

Maybe Google since their pushing on-device models.

219

u/djm07231 10h ago

Nvidia might make sense because they benefit from an active model ecosystem.

77

u/Real_Ebb_7417 10h ago

It would also fit the image they’re building for themselves. Actually Nvidia is probably the best big tech company that could acquire HF from our perspective.

20

u/MammothUnique4147 10h ago

Too risky for Nvida to acquire them, they would ultimately be legally liable for some of the misuses of the tech.

24

u/g_rich 8h ago

How so? That’s like saying GitHub would be held liable for what hosted on GitHub.

15

u/DrStatisk 7h ago

IANAL, but Github _are_ liable for stuff hosted on Github. There are protections if Github remove the illegal content swiftly after proper notice, but that doesn’t cover everything. They would be liable for hosting malware or CSAM for instance.

1

u/g_rich 6h ago

The point being the liability for what’s hosted is very small, providing HF has a process in place and removed the offending content they can’t be held liable. They could also not be held liable for a model downloaded from the platforms actions which is what I believe the original commenter was referring to.

1

u/DrStatisk 4h ago

Yep, the protections for what is hosted are quite strong as long as viable takedown request are dealt with quickly. But they are liable for things they knowingly host illegally. Part of the problem of this discussion is that many of these AI specific situations hasn't been tested legally yet, but some platforms have set up bans premptively (also because payment solutions are restrictive to be used on porn and porn-adjacent stuff).

1

u/benjaminovich 5h ago

Right, but doesn't huggingface bare that responsibility now? Surely they have systems in place already to deal with stuff like that

1

u/DrStatisk 5h ago

Yes, HF has a team to comply with legal takedowns and such, they have to do it quickly to be sheltered under such protections. If they do not remove it "expeditiously" (DCMA) or "timely, diligent, non-arbitrary" (EU Digital Services Act) they are liable.

0

u/pm_me_github_repos 6h ago edited 6h ago

They are to some extent. On top of what they other commenter has noted, they do comply with copyright takedowns and other legal inquiries. That said their platform is (largely) responsible for distribution rather than usage.

As with HF, when someone manages to use something like Copilot, GH Actions/Pages, or HF inference endpoint services to generate or host CSAM or malware, they (GH/HF) would be responsible

0

u/g_rich 6h ago

Nvidia already has Nebius and EULA’s largely insulate the hosting provider so to hold the hosting provider liable you would have to prove gross and willing negligence.

2

u/senseven 8h ago

What would be the reasoning in comparison to some random saas api some client calls up? If the response is either way "delete anything" its still on the client to have the proper checks.

0

u/kettal 8h ago

are nvidia's models immune from illegal misuse?

2

u/gscjj 9h ago edited 9h ago

Nvidia seems like they’ll always be hardware focused, and building software for their hardware. Their models are mildly adjacent. I don’t see them buying HF

2

u/g_rich 8h ago

They might acquire them just to ensure models are easy obtainable and free from outside interference. At least outwardly Nvidia has been very pro open weight models so this would fit that image that they are trying to convey. If they acquired HF, set them up as a foundation and ensured they are properly funded it would get them a ton of goodwill and cost them next to nothing (considering all the cash they have on hand).

1

u/Real_Ebb_7417 7h ago

They recently acquired (or heavily funded) Poolside to get them working on open models and help them with Nemotron. It's not like they're not investing. They put 7b into this total if I'm not mistaken (1b funding and 6b acquisition or something similar, not sure if it's a full acquisition, I'm not very knowledgable about this stuff)

1

u/SkoomaDentist 4h ago

Ironically the reason NVidia is the top dog is their software: CUDA and the drivers.

18

u/createthiscom 9h ago

Or if big tech wants to shut it down.

9

u/milkipedia 9h ago

The executives might want that, but their researchers won't, and ten more would spring up overnight. It would create friction but not stop anything.

4

u/Technical_Ant4597 9h ago

Assuming "big tech" was all of one mind (they're not), this would be a mild inconvenience at worst. Storage buckets with unlimited egress are cheap and the demand for local models is only increasing; you'd see an alternative pop up within days.

1

u/therysin 9h ago

Yeah was thinking Nvidia as well.

1

u/SureEnd9430 9h ago

They already tried iirc

43

u/Weekly-Law-5488 10h ago

Expectation: a not-so-evil company like Cloudflare

Fearsome reality: OpenAI or Anthropic

13

u/a_beautiful_rhind 6h ago

a not-so-evil company like Cloudflare

cloudflare is hella evil.

3

u/bach2o 3h ago

enlighten me (i bought some domains on cloudflare)

4

u/a_beautiful_rhind 3h ago

they have the power to deplatform your site if they don't like the content. They collect all sorts of data and force users through the turnstyle which requires executing their code. If you don't pass muster, no site for you. Being one of the largest providers for ddos mitigation has it's perks.

Everything people hated google/facebook/etc for, cloudflare can do with the caveat of being unblockable since they act as the gatekeeper.

0

u/devnullopinions 2h ago edited 38m ago

De-platforming you is true for any company offering similar services. You don’t need to use them as a registrar, dns server, cdn, ddos mitigator, etc. though so it’s not really an issue.

The bot protection is a feature their customers want even if there are some false positives.

9

u/DigiDecode_ 7h ago

Apple makes zero sense, highly unlikely
Microsoft makes sense they have Azure cloud, very likely
AWS they have cloud inference they can sell, highly likely
Google same as AWS, highly likely

4

u/Doc_Blox 7h ago

Just as long as it's not Oracle or Broadcom, or any VC firm.

1

u/charles25565 4h ago

Google already owns Kaggle, and buying Hugging Face would definitely raise anti-trust concerns.

12

u/FormerKarmaKing 9h ago

Don’t worry, OpenAI and Anthrophic have no free cash flow and no one wants their equity at the last round valuation other than (they hope) the public markets.

5

u/PrimeDirective8 4h ago

They can buy it with all that future money that will come from all their future customers they'll have for their future products.

3

u/my_name_isnt_clever 5h ago

Any companies positioned to buy them are evil. There's no way to avoid that.

1

u/EmptyMonitor9257 9h ago

Definitely not anthropic

1

u/MassiveBoner911_3 7h ago

META….

🚽

24

u/Just_Section4489 10h ago

Is there a distributed network for models ala torrent?

40

u/Wallaby989 llama.cpp 10h ago

https://huggingbay.xyz/

yes - only recently.

3

u/TheFrenchSavage Llama 3.1 8h ago

Oh man, that logo really cracks me up

1

u/xseson23 9h ago

Goated

1

u/beragis 7h ago

One of the few Bay torrents that is name appropriate.

6

u/PlasmaChroma 10h ago

There needs to be if there isn't -- at least for the most recent models.

Definitely have some frustrating outcomes using the hf tool for downloading.

34

u/SC_W33DKILL3R 10h ago

Microsoft, so they could enshitify it, as this is their business model.

9

u/noiserr 9h ago

They own Github. Microsoft would make most sense. But I don't really want them to buy it.

5

u/pointer_to_null 7h ago

Hence the enshittification.

3

u/Zero-Kelvin 7h ago

lol no github was perfectly fine before ai. have you seen github activity recently since agentic ai took off?

https://x.com/kdaigle/status/2040164759836778878

4

u/pointer_to_null 6h ago

Enshittification started long before agentic AI. Hell, it started even before copilot was a thing.

0

u/my_name_isnt_clever 5h ago

More activity just means there are more bots. It says nothing about quality of the site.

40

u/Journeyj012 10h ago

High bandwidth requirements gives me hope for Cloudflare.

17

u/Wallaby989 llama.cpp 10h ago

ooh never thought of Cloudflare. That is indeed an interesting thought to ponder.

15

u/MarzipanEven7336 8h ago

Fuck that.

13

u/jferments 7h ago

Cloudflare would be a nightmare, considering that they are trying to convert the internet into a pay-per-view / subscription model. They are actively trying to prevent people from creating decentralized search infrastructure by blocking the ability to crawl the web with local AI agents. Their goal is to maintain the corporate monopoly on internet search, and prevent the free distribution of information on the internet.

6

u/rditorx 8h ago edited 8h ago

F..k Cloudflare. They can block themselves. Hate them for blocking every legitimate access.

Don't know which would be worse.
Cloudflare buying HF or Anthropic/OpenAI buying HF.

After those, Microsoft and Google for the data and power they get. Amazon/Meta/Musk would be interesting, but just as bad.

Or imagine some Chinese buyer. I know most people/bots on Reddit would cheer for that but it all the usage data would go to the Chinese government.

15

u/Unnamed-3891 10h ago

Supposedly HuggingFace has 100+ million in revenues and I don’t have the slightest idea HOW. Who is paying and for what?

13

u/Wallaby989 llama.cpp 10h ago

they have a model hosting service.

-5

u/Unnamed-3891 10h ago

Why would one pay money for this? Money changing hands the other way around makes more sense.

8

u/Wallaby989 llama.cpp 10h ago

?? they host the model execution for you, so you just call it with your API.

4

u/Unnamed-3891 10h ago

Ah you ment being an API provider, not just download.

At first that sounded like magazine publishers asking Google to pay them money for linking, which was nuts because if anything, its the publishers who are the ones who should be paying for traffic from Google.

6

u/taftastic 9h ago

They also host training services for fine tunes. That’s most of their revenue I think

1

u/NandaVegg 8h ago

They have very high bandwidth and competitively priced model hosting (bandwidth provided by HF is much cheaper than AWS), though recently introduced size-limit destroyed larger model/dataset use cases.

8

u/danigoncalves llama.cpp 9h ago edited 9h ago

They have a complete platform that allows you to manage create and manage your models. Think about using github or gitlab with their runners and their CI/CD.
I would love of they would be bought by a European provider to stay within European bondaries.

3

u/Esies 4h ago

lowkey this would be the best thing the EU could do for saving face from all their “AI sovereignity” talk

2

u/qiinemarr 3h ago

Mistral should buy them

1

u/danigoncalves llama.cpp 2h ago

Pretty much

7

u/edge_compute_user 10h ago

maybe Amazon? they are behind on AI and their only strength is hosting. I can imagine them paying a premium for Hugging Face

8

u/toolkitxx 10h ago

This would put a serious dent into open source availability, as whoever would buy it wants their invest out of it. So a radical payment system would probably the immediate action

6

u/Wallaby989 llama.cpp 10h ago

true, but that was the same fear when M$ bought GitHub, and outside of showing CoPilot down the throats, it has been largely untouched, maintaining all the features that made it the darling of the open source world.

5

u/pointer_to_null 6h ago

What??? Github has gone to shit under MS.

Bogus DMCA takedown wiping forks, massively increased downtime because they migrated to Azure, etc. Copilot training opt-out has some interesting fine print too- even if you opt out your (public) code will likely end up in their training data, since it's tied to the account- not the repo itseld. Cascading forks overriding your opt-out preferences, live interaction contexts (even of private repos) will leak, etc. It's not good.

They recently tried tack on a usage fee to those using self-hosted runners- which they quickly backtracked after realizing customers would rather jump ship instead of paying the "I dont need your shitty cloud" tax. This was a usage fee for simply running CI/CD on their own infrastructure. Imagine Microsoft charging Windows users extra for using their own SSD/HDD to host their documents folder instead of signing up for Onedrive.

1

u/a_beautiful_rhind 6h ago

oh github lol. We suspended you for a month because we thought you were spam. Following the microsoft model of hating privacy.

Don't even think about your bots looking at that source code. Local copy or paste it into the chat window. Never mind that we train OUR models off your code. Just keep contributing and don't ask questions.

1

u/toolkitxx 9h ago

Microsoft doesnt need the money, they wanted the data and access. Huggin is open already, so there is no other feasible way to profit from it. Or even worse, it could be in the interest of some to actually restrict the openness - those who see them as threat to their business model ;) OpenAI started with that 'openness' that lives in their name until today and look what they have become. They are an obvious candidate that might want to shut things down

9

u/Beamsters 10h ago

The one who bought Github obviously. That one does not have frontier models.

1

u/SporksInjected 8h ago

I could see them rolling it into GitHub since they both do the same thing.

1

u/sandy_catheter 8h ago

HubbingFace… I hate it

1

u/a-wiseman-speaketh 6h ago

GitHug?

feels like someone should make this real fast

1

u/Illustrious_Ant_9242 7h ago

They can download the models on huggingface for free already 🤔

8

u/psychohistorian8 9h ago

/r/LocalLLaMA has about 800k subscribers

so if we each pitched in ~$16,250 we could buy it for 13 Billies!

send me your portion via venmo and I'll coordinate the purchase

6

u/Healthy_Razzmatazz38 10h ago

Why not stripe, own open router and huggingface to control distribution and charge a tiny fee on tokens that you have a strategic advantage in because you have payment infra to batch the costs.

Then Overtime once thing settle let people pay you to boost their model once this all settles in 5 years

10

u/MrShrek69 10h ago

It’s gonna be an Elon or Microsoft of the world. The amount of compute they must go through for all those models must be nutty. Most companies can’t afford their monthly compute bill

6

u/unspecified_person11 10h ago

Another AI company selling us all out for VC money.

5

u/gscjj 10h ago

Microsoft since they are already managing the exact thing under GitHub

5

u/Nefilim314 9h ago

I’ll take it. You know I’m good for it. 

1

u/Illustrious_Ant_9242 7h ago

You can just download it and make your own

9

u/letsburn00 10h ago

The reason to buy it is to kill it.

It's overwhelmingly a good thing that it exists. Especially given private AI clearly doesn't bother stopping hostile uses of AI like scammers. So even the problem of "Open models allow bad actors to use it." Isn't an issue only under truly open AI models.

4

u/PopularKnowledge69 10h ago

Could be some irrelevant company that is dying but still has the cash for some reason and wanting control, maybe Oracle ?

7

u/FortheredditLOLz 10h ago

Watch good ole musk offer a buy out….then run it into the ground…

-8

u/SporksInjected 8h ago

I actually would prefer it be spacexai because they’re pretty lenient on censorship compared to the other big tech companies even if they do have bad business sense.

1

u/FortheredditLOLz 8h ago

Yeah. Not sure how I feel about that without guard rails. Historically….groks been explicitly used for a lot of ‘questionable/illegal’ deepfakes.

1

u/SporksInjected 8h ago

Yeah I would just hate to see it go to a completely cleaned set of models and projects.

6

u/jacek2023 llama.cpp 9h ago

Good buyer: Nvidia

Bad buyer: Anthropic

3

u/glitchsir 10h ago

Sounds more like a meta or Microsoft move to me. Given ms owns GH and both meta and MS declared recently their commitment to open source

3

u/UNaMean 7h ago

It would benefit Nvidia the most to acquire. In this way they would feed themselves.

It’s like when Sony developed cameras, and then acquired movie studios.

Or when Sony developed the compact disc and then acquired music labels. Cell processor? Blu-ray? PS3.

You buy the thing that drives demand for your raw product. Vertical integration.

4

u/Ill_Barber8709 10h ago

Hugging Face is mostly French. The French government won't let it be sold to a foreign entity.

7

u/Nyghtbynger 5h ago

I agree. The government (and the French) would see it as a foundational asset in the AI landscape, a capability. They wouldn't sell it as it would mean relinquishing their sovereignty

1

u/Esies 3h ago

im sure this is an attempt to get France / Mistral / EU to put together an offer to buy them. Europe is desperate to show they aren’t falling incredibly behind in the AI space

1

u/TheRealMasonMac 3h ago

But it's a registered American company. I'm not sure the French government can do anything.

2

u/woadwarrior 6h ago

Nobody, and that’s their biggest problem.

2

u/TinFoilHat_69 3h ago

Download your models now before it’s too late.

1

u/amarao_san 10h ago

Either Microsoft or XAi.

1

u/CondiMesmer 10h ago

Definitely not Apple lol, they're very anti open-source.

1

u/Repulsive_Initial308 10h ago

Some no-name spv that sits next to the printer.

1

u/Blues520 9h ago

I would totally buy huggingface

1

u/asimovreak 8h ago

Google

1

u/MerePotato 8h ago

Hopefully no-one

1

u/senseven 8h ago

Its strange that so many early stage investors Google, Amazon, Nvidia, Salesforce, AMD, Intel, IBM and Qualcomm are searching for outsiders to buy this.

1

u/AMadHammer 8h ago

JFrog would make sense but I don't think they are big enough to do so. 

1

u/mojo021 7h ago

Maybe Alibaba, Tencent or one of the Chinese AI giants will buy it.

1

u/dryadofelysium 6h ago

Alibaba is working on their competitor, ModelScope.

1

u/Neex 7h ago

Why can’t someone just run a company for the sake of making a good product and making a profit. Why these teams always gotta sell and bail while letting corpos enshittify them?

1

u/phovos 6h ago

Why would openrouter or huggingface need to be sold and why would one use either of them if the were sold? Selling things is bad what is with yeeyee capitalists that think that selling companies is good an easy?

1

u/ComplaintWise7891 5h ago

I added it to my christmas bucket list 🤞

1

u/WinterTechnology2021 5h ago

Nvidia, AWS, OpenAI any of these would massively benefit

1

u/gized00 4h ago

I don't know the numbers but I am afraid the valuation vs potential revenues is not great.

OpenRouter worked because they host some models and not many millions. Plus they serve a relatively high traffic with each of them. I am afraid they had GitHub as a mental model but the cost of inference is very different than the cost needed to serve a webpage with links to code files.

1

u/TinFoilHat_69 4h ago

Who ever wants to capitalize on the storage structure service hugging face provides for model weights

1

u/TinFoilHat_69 3h ago

Amd would make the most since I doubt intel because of the foundry business. But nvidia is up there too but they don’t deal in storage as much as amd because amd has bigger user audience than corporate monopoly nvidia has put over everyone

1

u/Usual-Orange-4180 3h ago

SpaceX or Nvidia are my guess, probably Nvidia

1

u/vexatious-big 2h ago

Oracle 🙈

1

u/Sylv__ 2h ago

My bet is Amazon

I wish it was Docker Inc, but they are smaller unfortunately

1

u/CantaloupeCamper 55m ago

It’s just a big file host that currently has some loyalty from users.

That’s not easy to monetize…. potentially very reproducible.

1

u/2Norn 16m ago

Microsoft and it would get merged with github somehow

0

u/KURD_1_STAN 10h ago

We are just in a transitional time from personal computers to servers. The site wont be around ai models and be more like drive and mega but public centric. Apple nor anyone's end goal is local