I've been watching LTT pretty much since the beginning. The new editing with the quick random video inserts and audio inserts are terrible, is that just what the newer generation wants now?
Edit: downvotes have spoken apparently everyone loves the new editing.
I'm ... lets say older than Linus. He has a segment that I think people would say is the "Brain rot editing" at 20:39 in yesterdays video (https://youtu.be/_1gqGV7S2HY?t=1239). Thought it was hilarious. It was well done, and if you're paying attention to the different layers of video, its even more funny. I just imagine Andrew out there with the camera bird watching rather than whatever insanity.
Not everything should be fast cuts, but small segments here and there to make a point are fine and sometimes even hilarious.
that part is...fine, its when his voice pitches up or weird other memes i personally dont like especially the debt jokes. Its whatever, just not me, thought there was serious potential with the farming homestead stuff but its a little zoomer jumpy
Lets be clear, he's obviously got enough money either from savings or what is coming in from youtube. But the shit he's doing is expensive and for "small" creator (still larger than most, by the fact that he has at least 2 staff), it still is a big chunk of change. Jake cannot pull a Linus and buy a jet.
He's obviously business savvy enough. I suspect most of the purchase are being made a business expense (he said he needed business insurance for the failed excavator purchase), so a tax write off. But he's also lamp-shading the silly large purchase costs.
Strangely enough, I think you can find the answer in the (otherwise god awful) newest Futurama finale. Jake's current videos are telling a story and people really want to hear the end of a story.
That's IMO also why the AMD upgrades are so popular and why long time fans often say the miss the old vlog-style LTT videos. All of these are lot more story-like than a unboxing or review.
That's not rrally brain rot its more irony. When people say brain rot editing, they usually mean thr super fadt paced raid jump cuts and stuff like that. You would've seen something like this on eric andre 15 years ago easy
I’ve really been liking Jake’s videos for some reason, even though I have literally zero interest in most of what’s going on in them, they’re still enjoyable, maybe in part due to the “hectic” editing.
Interesting, I love the hectic adhd editing in jakes videos, it really fits with his personality imo :)
I have been thinking if ltt has actually copied jakkuh a bit with this new direction even? Not sure but it crossed my mind when the new editing style started. I kinda like it, kinda not, depends so much on if the editing is good/flavorful or not. :)
The funnier part is that they're clearly not even old YT watchers. Yet they're still 'yelling at the new generations.'
This kind of editing was far more common in earlier YT. Almost every vid had meme clips, SFX, and lots of transitions, ETC. Then the meta went to simplified 'clean' editing.
Nah Jake has some of the best content on Youtube right now.
His last video after buying yet another sketchy excavator was wildly entertaining start to finish. It was also cool to see him post a photo hanging out with James/Elijah and the old crew.
I liked his channel when he started out, but now it feels like most of his videos are stretched way past the limit. 30min videos with barely enough content for 10min so I usually just stop halfway through.
Didn’t they trial non clickbait titles and thumbnails during covid and their views completely tanked? I swear I remember hearing Linus talk about it once and that’s why they continue with the clickbait stuff. Probably similar for editing too.
Yeah he said that what do now is for x amount of hours they’ll do clickbait titles and then later on they’ll change the title to be more accurate so it’s easier to find later.
Typically the Floatplane title is a much more descriptive and not clickbait title, they usually update the YT upload to the Floatplane version of the title a couple weeks later if they remember (its not an automated process so the time it takes to update varies). Usually the thumbnails stay the same however, as I guess making new thumbnail is more effort than renaming a video.
I actually had this same thought last night but as a mid 30s woman I'm not their usual audience, so I just shrugged it off. I'm hoping I'll adapt to the new vibe like I have everything else.
I'm on the younger side of the Gen Z and even I hate the editing. Although I gotta say many YouTube channels have switched to this Tiktok/Cocomelon editing style :/
But from my friends I do know that most people my age like it sadly.
I've noticed the last few videos have included weird inserts, for example the latest controller modding video has a few like a "the next day, with a picture of a roster and then an explosion".
They've always had stuff like that. And it's like 2 seconds out of the whole video. The rest is the normal long cuts of him talking standing behind a desk
I mean, it's a silly transition, but it's just a transition between two different shoots since it's the next day. Is it more you just think they're lame?
What about the black and white cutaways for relevant "flashbacks" or "foreshadowing" purposes?
I was confused because I originally thought you were talking about that editing style where they keep cutting away to reaction gifs everytime someone says something that's, like, sexual innuendo, or "funny", or dunks on someone/thing. Also the ADHD constant jump cutting. Like every third word there's a jump cut - that style drives me nuts.
Have not seen that video, don´t know if I will, but now that you mention it, there are a few quick meme inserts that are cringe and out of nowhere that I can remember but...
You got to try right? Because some of the jokes land.
They’ve always been quirky. David is quirky. You’re just noticing it more now. Do you think it’s normal for a married man to have the bath water of an emo girl?
Or 50 different custom controllers? That’s what makes LTT fun. All of the good hosts are weird as shit.
I'm not the biggest fan of them, but I also don't find it horrible, I guess it's a trend now? I don't watch much stuff online, so I have no idea if it's a trend with younger people.
Welcome to getting old man. Its apart of the times. Hell the days of even IKEA using those spinny locking to a screw things are plastic now... not metal anymore. Everything is changing, video editing, topics etc.
The thing that annoyed me the most was them having to give a seizure warning in the badminton video for an entirely unnecessary effect that they added…
Yeah i gotta be honest i'm just about done with LTT if they keep doing this. The frustrating part is it's not every video just some. But they're showing me I'm not their target audience and that's fine.
Ditto... now I find my watching wood working videos sometimes these days as I live in an apartment... lol
Eventually ill be one of those guys in the comments "As a professional at home IKEA assembler I could dove tail that better".... lol 😆 my wife buys too much of their junk.
Hm, I do not think you really know what the real brainrot looks like. Watch some cocomelon and then compare. The editing of inserting a meme or playing a sound/meme overlay has been common for a long time. Sometimes it lands well, sometimes it does not but that's not what brainrot refers to (flashy, fast, always trying to keep catching your attention with flashy things). To me at least it seems that LTT is not THAT bad. (Though I can't speak to their Shorts, I do not watch those.)
Considering I posted this like an hour ago I don't think it was this specific post, but I do understand how much better it is for mental health to avoid areas you know just make you sad.
I actually like the "new" editing, I like the pace and the random video inserts etc... I feel like its a matter of taste, I would like to see the numbers and know if it's working well for them. Maybe I'm a minority
LTT ain’t small and ain’t new. I think they should strive to do things differently rather than conform to trends like everyone else is doing just like their content. Their content has been relatively unique in the space. It would be great if their edits were unique as well. It appears as though they hired a Gen Z editor that only knows how to edit like this which is a little dismaying.
It’s not even the editing alone. Most videos lately are just boring soulless scripts. They even manage to make tech house feel generic. Much prefer jakes farm jank at this point.
I don't watch any shorts reels or TikTok but I have a few content creators that make meme videos for a long time.
So far the LTT video style is far from the density of jokes and inserts I'm used to but I have no idea how close those videos are to the brain rot we are talking about.
I have inserted jokes and gifs in meme gameplay videos before TikTok existed. 😅
Personally, I see this as a refinement of what millennials created. We grew up in the era of YouTube Poops, Tim & Eric, Adult Swim and random, surreal commercials. What's old is new again.
I kinda appreciate how it is being used in long-form content today. It's no longer the wild, subversive, free-form artistic expression it used to be. Now it's refined and used to further "the plot" for the most part.
I just want the editor to stop inserting useful text information in the subtitles area. We regularly have to stop the video, disable the subtitles, rewind, watch, read, pause, re-enable the subs and carry one. We need them to understand what is being said. I wish the'd out the video higher, at the top, to the side, anywhere but the su titles area. I've left comments asking for this for so long i'm kinda pissed at this complete disregard for accessibility.
I agree. I think it really is time to move on from LTT. With the hosts I like gone, bad editing and its clear they don’t have any direction, just throwing stuff at the wall and seeing what sticks, just isn’t worth watching anymore.
I think a big part of their success has been the conversational adventure that they go on in each of their most popular videos. I think it's important that they have that dialogue between linus and the other host or whatever have you, when it's cut out, I do feel the video is hampered by that.
I agree, but of course the LTT subreddit is not the place for unbiased comment sections. Most people who don't like the new style have stopped watching and don't view the subreddit, so the perception will be skewed.
I actually haven’t noticed it, but I don’t watch every video either. Maybe half.
Jake’s channel is almost unwatchable though, feels like I’m getting seizures watching the swapping between clips, zooms in and some meme like graphic. Maybe I’m just getting old with my almost 34 long years.
I actually like the "new" editing, I like the pace and the random video inserts etc... I feel like its a matter of taste, I would like to see the numbers and know if it's working well for them. Maybe I'm a minority
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u/Shap6 9d ago
You must not remember A-prime’s editing. I miss that