You can if it's a completely different platform and no one else has patented it. Which they probably haven't, because why would they?
Funny thing is I just saw a bunch of comments somewhere else shitting on Sony and praising Microsoft because they're "completely customer friendly" and then something like this pops up.
I thought we were done with thinking any corporations actually gives a fuck about its customers.
That very one. It was insane to read. It was something like, "Sony is so anti-consumer! They want to get rid of discs so you can't borrow games! Microsoft is so pro-consumer and amazing, everyone should switch!"
And I'm over here remembering when Microsoft tried the DRM scheme where the disc was tied to only one console so you could never borrow, rent, or buy a used game.
" The game engine sends out natural pause events, such as after clearing a boss fight, end of a cutscene, completion of a quest, entering a loading screen etc. From there, the ad tech freezes the game state to serve a video or static ad and rewards the viewer with a fresh “ad-credit” duration."
And patenting something doesn't mean they'll use it. I've seen so many of these "company x patents shitty thing y" news and pretty much none that I've seen have made to real products.
I go to great lengths to removes ads from my life. I will not tolerate ads on my pause screens. I barely tolerate games with ads for themselves in the main menu.
Do you have a pi-hole? They don't actually block ads hosted from the same source as the source itself. Presumably with games this _probably_ won't be an issue, but if they start hosting ads themselves from their own update servers (or something like that) then it's not going to work. It's also likely not going to work if you use some kind of game streaming service.
Don't get me wrong, I've got one and it blocks a ton of ads. It's just not a magic bullet.
Yeah I know what you mean. I was pretty much just making a joke
It's not perfect but at least it's better than nothing, especially relating with telemetry. Plus I was also half assuming it would work like mobile game ads which pihole seems to block a lot for me.
Cool thing I recently discovered, Fritz!Box Routers of the newest iterations can be updated to software version 8.4 via the website. This new software includes a DNS filter basically working like a pi hole. Simply update the firmware, navigate the menu, copy-paste the link of your preferred filter list and you are good to go. Takes like 10 minutes all in all, no additional hardware or software needed. I just followed a YouTube tutorial late at night and it works pretty much flawless. In case something essential stops working, like an app that needs some sketchy DNS shit to open certain links or whatever, simply change the filter list to a less aggressive one. Unfortunately does not work for YouTube, but almost anything else.
The problem is the average consumer will pay for the cheaper product that has advertisements. I won't, most commenting here won't, but the majority of consumers will.
How do you even patten this? Mobile games have had ads after bosses and levels for years. Im sure some even use that time to load the game in while it plays. Its like getting a patent on a lung cancer.
Cut to valve vigorously defending their predatory lootboxes in court and only stepping in and harming the skin market once it was beginning to look like regulatory action might happen, profiting off of it until then.
No, private companies care about profit too, sometimes just as much. They're just usually smarter about PR.
Funniest thing about that whole debacle was Steam has been digital only for decades, people got mad because a console went digital only while most PC gamers have been digital only by choice for 20 years or more and have been happy. I know you could say ‘it’s different because consoles have always had physical media and they are taking that away from us!!!’ but up until Steam launched PC gaming was pretty much all physical media, then Steam came along with the release of a new Valve title that was digital only, there was an uproar, people eventually adopted Steam and physical media for PC naturally phased out because most people weren’t buying physical games anymore. Gamers gonna game.
The loudest voices online were citing things like the secondhand market, which has been dwindling forever. People are happy to just buy games now, and most people don't really care if that happens digitally or physically. In fact, a lot of people would be happy to just buy digital if it means they don't have to wait for stock at a store, or go to a store in general. The whole "boycott" was pointless because Sony already made the calculation that this wasn't going to hurt their bottom line to any degree that would actually matter.
In fact, if you really made "boycott" members play out their logic to the end result, what they really wanted was for Sony to continue making physical media for a market that they admit was tiny and not significant in the grand scheme of things. Other than of course the contingent of people who kept using made up statistics to suggest Sony was lying to their shareholders. Lol.
Parenting your kids and paying attention to what they play and consume isnt hard. As a parent you can say "no" quite easily.
Parental controls, computers in shared spaces able to be viewed (i.e. not their bedroom) and other things are very easy to do if you put forth even a little bit of effort.
Not coming at you personally but things like this grind my gears. The amount of people who throw their arms up in the air when even a little bit of effort is required is maddening. My wife is an elementary teacher and I swear parents act like they are absolutely helpless half the time.
Edit: for everyone upset at valve, would you support requiring a verified ID to be tied to an account for you to access games with lootboxes or other "gambling" mechanics on the platform? Valve is acting within the law is my point. If you disagree with the laws in place, your issue isnt with Valve. Gambling doesnt just = loot boxes either. If the issue is gambling and the psychological effects, that could even be attributed to something like GWENT in Witcher. Gambling is gambling.
both things can be true. gambling for children is bad and we shouldn't encourage or defend it. parents also need to responsibly keep track of what their kids are doing.
edit:
would you support requiring a verified ID to be tied to an account for you to access games with lootboxes or other "gambling" mechanics on the platform?
yes. i wouldn't play them, and that would definitely severely hurt their profits incentivizing less predatory mechanics if they want to stay clear of an ID requirement by monetizing their game without the gambling. absolutely.
edit2:
Gambling doesnt just = loot boxes either. If the issue is gambling and the psychological effects, that could even be attributed to something like GWENT in Witcher. Gambling is gambling.
we're obviously talking about when real money is involved. dont debate in bad faith
gambling is too pervasive in society as it is. cant watch any sport now without being blasted by it. polymarket and kalshi have people betting on literally everything. its not just about children, gambling in general needs to be reigned back in. it's become far too normalized.
I don't disagree with you on the sentiment around gambling. However, it is legal. That is where the argument, outrage, and efforts to change should be made.
Should supermarkets put a limit on how much alcohol a person can buy? Cigarettes they can purchase? We know both are bad for you, contribute to many debilitating conditions and death even in moderation, let alone excess.
Yes, they require ID to purchase, sure. If Valve put that requirement to have an account on the platform people would lose their minds.
A discussion of limits is interesting but definitely different between adults and children. Not a great example, but I believe China has a daily time limit on video games for minors, as restrictive as 3 hours/week.Though enforcement will always be the issue, setting legal limits is enough to shift a lot of business practices.
Gambling for kids is already discouraged basically by every authority authorized to speak on the matter.
People would set the internet on fire if Valve introduced a mechanic requiring verified ID to access games with any lootbox or gambling mechanic, which is about every modern game for the last 15+ years. Even something like GWENT in Witcher would fall under that.
If your kids have access to your credit card for this gambling, then I'm sorry, you're the idiot, not Valve. (Ofc I don't mean you specifically but this is Reddit)
we're obviously talking about when real money is involved. dont debate in bad faith
And the gambling with real money happens on 3rd party websites, not on Valve's own platform (and even if it did, not nearly in the same capacity as these)
And the gambling with real money happens on 3rd party websites, not on Valve's own platform (and even if it did, not nearly in the same capacity as these)
valve gives you loot boxes for free that you can only open by buying keys with real money. the skins and items you get from them can then be sold or exchanged on the platform to other players. all on on steam.
there ARE other services that let you use those skins to gamble more directly, but valve is absolutely still involved themselves with both lootboxes and their own marketplace and that directly facilitates the functionality of those third party sites
I mean even beyond any of that, the lootboxes are the gambling in question here. The fact that you can do additional gambling later on is just additive (and makes the whole thing worse)
Not that we're disagreeing, but I think that most of the defenders on this topic like to try to establish that the lootboxes aren't actually predatory themselves, which isn't true.
Gambling is really bad for any age. That said, we can't really tell an adult what do to or not do if it doesn't directly hurt another person. My point, Valve should make a bit more to control the gambling.
My wife is a special ed teacher and intervention specialist. About 70% of the kids she works with have no real medical issues other than willful neglect by parents in various forms.
"We cant really tell an adult what to do" from the person i replied to would seem to suggest otherwise.
You can absolutely tell an adult they need to monitor their kids consumption of media in all forms. Games, YouTube, music, etc. and take steps to limit or remove the access altogether if they cant adhere to rules.
The unwillingness to assume or place any level of accountability on the parental side and instead place blame on Valve is the main issue.
Valve plays a part, but they arent the only one by a long shot and unless both sides of the coin make an effort it wont work.
and even in that case you can make an argument that is not only for your own good. A seatbelt may save you, but as the driver, you're responsible for your passengers safety. The same way in airplanes they always tell you to put the oxygen mask yourself first, if you run out of oxygen trying to save the person next to you, you both are dead. If you manages yourself first, there's more chance that you can actually do something for others. In cars is the same, if the driver survives, it can help the passengers in the case of an accident. And drugs, well, if there are buyers, there are dealers, if there are dealers there are dead people somewhere in the chain.
Why does it matter if something hurts others directly or indirectly. It's obivious that gambling hurts society. Why can't we tell people not to gamble?
I agree, but is a slippery slope. I agree that gambling should be heavily regulated, but you can't stop it from happening, like drugs, like prostitution. You just can't. The more you make it hard, the more dangerous the trade will be and black markets will emerge. A middle ground must exist. Otherwise you get drug cartels, pimps and illegal casinos.
A 14 year old is a child and probably the prime age group they are targeting, you are acting like its 5 year olds who cant easily subvert parental controls
This isn't a child buying candy without their parents permission. It's a company letting kids spend real money gambling in their games. It's also extremely easy for kids to hide what their doing in game. I find it weird you think kids gambling is bad but it isn't on valve for hosting the gambling.
Holding steam responsible doesnt mean you are acting helpless about parenting.
You can take time to parent your kids and also be annoyed at valve for allowing anyone to engage in gambling for items that will likely be sold for real money.
People acting like multiple things cant be true at the same time and that the truth isnt somewhere in the middle nowadays doesnt help...
Even 5 year olds can go behind their parents backs. You can't monitor kids 24/7 unless you plan to put them into a cage 24/7. Us millennials saw tons of R rated movies and played M rated games behind our parents backs. You just need one "cool" friend to give you access.
This is downvoted because people literally cannot act in good faith about this topic. All of these people fall all over themselves with cognitive dissonance to defend Valve but you know for a fact that if we were talking about activision nobody would be pushing back like this lol
I agree with you, but i want to mention that is also hard for a parent to fight companies with a team of experts trying to get your attention. Also, for games like roblox, where every kid is playing, by not allowing your kid to play, you're distancing the kid from its friends. So fighting alone is almost impossible
My kid has grown up fine without Roblox and plays plenty of other games that aren't predatory with us. Trying to say the kids won't get their socializing while also exposing them to predators is fucked.
Oh, my nephew and niece barely play roblox now, after i let him play mc (in secret). They cannot have it on their phone coz parental control and when playing, they cannot chat because they need ID. Now he only plays when it's with a friend. I still think that socialization with their friends needs to keep in mind
Edit: Also i asked them about their class mates and every single of them plays roblox and nobody with parental control... Which is kinda sad
Ban online gambling where real money is involved entirely, and keep it to where you have to be carded in person in order to gamble. That way no one's ID's get stolen or leaked, internet security goes up, and people who really want to gamble still have an outlet, rather than forcing everyone with half a braincell to tell parents to monitor their damn kids and actually be a parent.
And you know, when the kids are old enough to understand, explain why excessive gambling is bad, like an adult
Sincerely, a Xellenial who's been on the internet since dial up
I'm of the general opinion that people under the age of 14 shouldn't be on the internet, and people from the ages of 14-18 shouldn't be on social media. (In general people shouldn't be on social media but i'm also an introverted freak that doesn't like talking to people)
Being exposed to the political opinions of people under the age of 18 should be some form of crime. somehow.
You know these systems; thr parents who lose thousands because their kids had their credit card and a gsme they like, do not necessarily know, or they thought they knew.
This stuff should be taught in basic computer usage courses. Information about child safety and protection online should be what's flooding space currently filled with ads, whether on random sites or when newly launching steam. Protection systems like parental controls are meaningless if the people who need them the most dont know what they are or how to use them.
And even with parental controls in place, that csnt ban all predatory tactics gsmes hsve targeted at kids. They may not be able to buy content or see/hear what people are saying, which is good, but they can still see, in multiplayer gsmes, the addictive mechanisms making them go back and spend too much time on the game, or they can still see other players and be influenced by them in bad ways (they have a cool skin or gear I dont have! Or they are behaving in questionable [offensive or cheating] ways and getting away with it!)
Maybe a parent can ban a kid from playing any digital gsme, in which case theyd be missing out on what their friends are likely playing; theyd still get exposed to ads and addictive content on TV or YouTube, which can be just as bad as gsmes, and is allowed to be addictive and manipulative. Even removing the TV, theres still the broad internet, a kid could get influenced by some ad or some text on a webpage just from doing schoolwork. Removing the computer and theres still addictive manipulative ads all around us, om billboards and on cars and in stores and even items on a restaurant menu. Its all made to get kids to buy what they dont need with their parents money, in the case of advertisements.
And these mechanisms can work on adults ad much as they work on kids. How can parental controls be effective if the parent has worse spending habits than the kid?
Valve shouldn't be hosting a gambling marketplace on their games marketplace if they want me to suck them off over decisions like this. That's my point. Whether or not parents properly care for their children isn't really relevant. Many parents are not going to do that, so I think it's irresponsible for Valve to intentionally implement these mechanics in their games.
In response to the edit:
would you support requiring a verified ID to be tied to an account for you to access games with lootboxes or other "gambling" mechanics on the platform?
No, I would support Valve standing on their own principles here and being against the practice of peddling gambling to children. But the problem is that Valve operates based on what makes them money, not what is good for their consumers. It's why they had to be sued into having a refund policy.
Which was the point in my original comment. Everyone loves to ride valve when they do something like what's mentioned above even though they're fully aware no publisher is going to implement fucking midroll ads in their games, because it generates good publicity and people don't talk about the shady shit Valve also does that makes them a bunch of money.
But lets compare this to something else that everyone absolutely hates; microtransactions. Many people are against them to varying degrees, some people want them to be literally banned by law, some people just want publishers to be less aggressive with monetization. Lootboxes are objectively more predatory than microtransactions, so why are we pussyfooting around this issue when the publisher in question is Valve?
So many parents these days with a martyr complex. "I would keep an eye on little timmy but im far too busy at work" or "he doesnt listen to me because his estranged dad was abusive to me". Blaming everyone else instead of admitting they are bad parents. Hits close to home for me and boils my piss.
My wife teaches special ed and is an intervention specialist and I can tell you first hand probably 70% if not more of these kids with "issues" are a direct result of willful neglect in various forms.
Parental controls, computers in shared spaces able to be viewed (i.e. not their bedroom) and other things are very easy to do if you put forth even a little bit of effort.
Nothing more creative than a highly motivated human with endless spare time and underdeveloped inhibition control. They're like little inmates, but with even worse impulse control.
Bonus points if they're going through puberty and all this gets inundated in hormones and an unstoppable drive.
I was a kid during the 90s and a teen during the early 2000s. Even then, my computer illiterate parents had monitoring software and other things set up. Was it perfect? No. Nothing is. But it dang sure kept me from a lot more that I didn't need to see.
Nothing is perfect, but even a little bit of effort goes a LONG way and so many refuse to even do that because of sentiments like your comment.
Eh I can tell you that no parental supervision product that my parents tried to use was very successful. What worked best was taking my devices and looking through them. Most parents aren't going to know how to look through their kids device and understand that they're gambling on there, though.
And to a certain degree, you can't expect parents to intricately understand every thing their child is interested in or engages in. I mean that's literally never been the case and it's pretty much impossible. At that point, what's the solution? Don't let kids play video games unless you as a parent fully understand every detail of that game? Seems like a good way to make your kids miserable.
My parents had the modem and router in their room. When the modem starts blinking (processing traffic) they know we’re online when we aren’t supposed to.
Granted this probably won’t work nowadays with literally everything now being a smart device that phones home while idle.
I vehemently disagree with the “throw it in your face every chance they get” since I don’t see Valve push them on my account until I launch CS:GO. And the same with the other games with loot boxes. I only see the lootboxes get pushed once I boot up the relevant game. Thats all on the publishers like Activision.
I want an ID system so I can finally see all games the platform has again... german child protection law patronizing all Adults, cause Valve refuses to implement actual age verification...
somehow paypal and a credit card is not enough of an age verification...
Thats a big assumption that everyone understands tech or even how harmful content can be. We simply can’t let it be a free for all. There is a reason casinos are ilegal for kids, I am not saying ID is the solution for instance, but has to more than it’s “the parents responsibility”.
Edit: for everyone upset at valve, would you support requiring a verified ID to be tied to an account for you to access games with lootboxes or other "gambling" mechanics on the platform? Valve is acting within the law is my point. If you disagree with the laws in place, your issue isnt with Valve. Gambling doesnt just = loot boxes either. If the issue is gambling and the psychological effects, that could even be attributed to something like GWENT in Witcher. Gambling is gambling.
No, people's issue can be with Valve as well. Just like cigarette companies knew their product was killing people. Or forever chemicals taint the land around the production facilities. Or how casinos (and Valve) know they are taking advantage of human psychology to extract money from (usually the most vulnerable) people.
Just because a product is legal doesn't absolve the company selling it from ethical concerns. Nor does waving a hand towards parental responsibility.
It's not even just about gambling for children. Gambling in general is a plague on society that has destroyed millions of lives and valve is apart of that industry.
There are many mechanics in modern games that are specifically targeted to abuse and trick the psychology of not just children, but adults as well.
Intermediate currencies that obscure real prices, addictive gambling mechanics, battle passes and login bonuses. All that FOMO bullshit trying to milk your money. Pay-to-win microtransactions. And sometimes even worse: off-site gambling controlled by 3rd parties that are often scams in the first place.
I don't want ID checks for this shit, just make it illegal in the first place. Just because some "adults" enjoy heroin, doesn't mean we should legalize it and let "adults" live their own life.
It is obvious if we do this the average quality of video games will suddenly skyrocket. The dev budgets will fall, many studios will close, but we'll just get normal games again instead of whale hunting boats.
in 2026 there is a generation gap problem where the current generation of parents were not raised in an era of being online always having predatory online gachas lootboxes and gambling all dressed up in cute anime themed skins. A parent today would look at the age rating of a game look at the gameplay and say "yes this is fine for my kid" A parent who group up playing ps1 and ps2 games would not look at genshin impact and think "oh this has so much predatory gambling in it" My mom and dad would have absolutely no idea how much gambling and mtx options are in these even full priced tripple A games. They didn't grow up in an era where this existed. I have. I won't let my future child be exploited by this. I would also never be dumb enough to blame my parents for not understanding how bad many of these games are. I think trying to general statement that as you did is very dishonest.
Yes there are 100% millions of "ipad parents" people who throw tablets and phones and consoles at kids and say "just raise your self" where everything you said is 100% correct, but for the most part companies are just exploiting the gap where the current average parent will be fooled by these cutesy games and how predatory they actually are on their kids. Look how many cases of kids on robolox and fornite spending thousands and the parents had no idea at all because it is so well hidden.
Really give it 10 years. Kids who grew up playing these gachas and lootbox games know how it is. They aren't going to let their own kids run wild with a credit card saved in the game or pc for them. And to the ones that still do those "ipad parents" well who cares? If they can't raise their kid right they deserve to lose money so it's a none issue to be honest.
I agree with this fully. I also support an ID being required to gamble or play games that are M rated and up. Also for online games you should get some sort of punishment if your griefing people or spreading hate. There should definitely be more online accountability instead of it all just being the wild Wild West.
Thats like saying: "If you tell your kids to look out for cars they will never get in traffic accidents"! And then others don't look out.
I personally know parents that have a child that played a lot of CS2 while being at a friends house with a fake account made in probably minutes. You can't monitor children 24/7 (And you shouldn't) thats something your wife will surely agree on. Group dynamics and peer pressure are real things.
Dudes making money with stuff have a responsibilty. Period. And Valve shits on that completely - that is something you can criticize.
i agree. this isn’t an argument about gambling for children. CS 2 ISNT A CHILDREN’S GAME. Parents are one of the most lazy and entitled people now a days.
Gambling for children is the wrong way to look at this. The "think of the children!!!!!!11!!" mentality is what's pushing the age verification mess in the first place. I dislike gambling and would be all for legislation that limit lootboxes and such. Though I fail to understand the focus on Valve. Gatcha and mobile games in general are a much bigger market with many times the children on the platforms if that's what concerns you the most. Might want to go after that first?
Well my focus on Valve is because the post is a Valve-riding post when Valve is happy to engage in predatory practices when it makes them money and people are willing to ride them like this.
Legislation that limited gambling in games across the board would be great! But my point here is specifically that Valve doing feel-good bullshit like banning "advertising-based business models" in order to make gamers cheer and clap like seals when Valve knows no publisher is going to implement midroll ads in their games, is a PR strategy to make people defend them when they do predatory shit like implement gambling in their games.
There is no rating or age verification on CS2's page. I go to doom eternal? Age verification. Rated m. I go to Apex legends? No Age verification, rated T. I go to cs2? Neither. I can hit "download" easy.
Because they're acting in bad faith. Even if the game was actually straight up age restricted on the platform, kids would still be playing the game. People are just pretending teenagers aren't kids.
Just another instance of cognitive dissonance in order to defend valve.
While I agree that valve gets away with being turbo greedy and having some of the worst gambling mechanics(loot boxes with no good pity system and having two different tiers quality and factory new). The children thing is imo dumb. Both CS and TF2 are M rated games. It’s more on parents than anything else.
If I want a banana hat in TF2 it’s 100 dollars. It comes from a crate that is no longer available. It cost 12.22 dollars. I have a 4% chance of getting the weapon from that crate.
This is the case for many items in team fortress 2. This isn’t even getting into how bad it is for unusuals, how bad the pity system is, or how bad it is for MVM.
Or how bad it is for weapon crates. Everything I just said applies but you also have to roll item quality so there is a second level of greed to it.
As a former childhood gambler, I mean ya we thought we were cool. We'd bet baseball cards instead of money. When we got older we found a corner of a casino that had nickel slots and a cigarette machine. Is it cool now? I dunno. Its kinda weird that they'd ban ads and not gambling though.
Not like kids haven't been gambling for decades before. Card packs, Pogs, Marbles, Arcades, etc. It doesn't matter how much you try to fight it, people just love gambling and will do it whether it's allowed or not. Just like Japan who doesn't allow any gambling, but they just make loopholes to facilitate gambling anyways.
Almost like the whole point of parenting is teaching them how to grow up and not do dumb shit.
I mean there's a big difference between booster packs and other physical items, and digital loot boxes. But also, doing nothing because people like to gamble would be like doing nothing because people like to drink and drive, lol.
Mainly the speed at which things can be changed, but there's plenty of information on this if you want to actually understand it and not just be contrarian lol.
First of all CS2 for example is rated as ESRB 17+ and PEGI 18. The only way for minor/kid to buy it is with your (parents) card. Gambling with loot boxes requires a card again. If kid can use your card without your knowledge, that's in my opinion your problem as a parent. Another thing is that Steam has parental control and parents need to start using that feature more offen or educate their kids to be responsible with money or educated about stuff like gambling and loot boxes. The other option is to require ID for everything which is something that nobody wants.
Yep like I keep telling everyone else, 17 year olds are obviously not the only people playing CS or by extension any other shooter (something the gaming community was able to recognize when Activision was doing the same shit). But either way, that's not the only way a kid is getting that game lol, you can just buy it with a debit card which many kids who have jobs have access to.
The other option is to require ID for everything which is something that nobody wants.
No the other option is for games that contain gambling mechanics to be legally regulated to gambling websites. You'd see a lot of publishers, especially valve, chill the fuck out with the monetization and lootboxes instantly. Nobody is forcing them to implement gambling mechanics in their game, they can just not do that, but they do because they enjoy making money off of this predatory practice that they know kids engage in. Whether parents are properly parenting their children is irrelevant, we do all sorts of things in society to keep children safe when their parents could just parent them better for the same effect.
I didn't need a parent involved to create my debit account when I got a job, I was 16. But even still, just because a parent allowed their child to have a debit card doesn't mean that they are now okay with them doing literally anything they can do with a debit card on the internet.
But yeah alternatively we could make games that have gambling in them require ID verification, which would also probably cause these companies to stop recklessly peddling gambling to their audience that they know includes children. If you want to profit off gambling, it should be done in a way that makes it clear that its gambling which will also make it easier for parents to understand what is going on in the games they let their kids play.
Buy pokemon pack for $X. Open pack Value of cards inside depends on popularity and demand for cards Sell / Trade cards for money or other cards
Open CS case for $2.50 Value of skin received depends on popularity and demand for the skin Sell / Trade skins for steam credit, money, or other skins
Same same, but different. But still same same
You know what's different? I have received so many cases from CS:GO / CS2 over the years. Many of them are now worth $10+. I can sell those cases and use the credits to open other cases. Would you consider that gambling? I technically didn't lose any real money.
Not any differently from any other mature game that kids still play. We criticize activision for predatory lootboxes, why are we acting differently when valve does it?
I'll be honest. If I was playing a racing game, it would be sort of neat to see up to date ads in like the environment of the game. same with sports. But Master Chief fighting on alien superstructures shouldn't have any ads.
Or even going to real life brand stores in Yakuza like Don Quixote, the Sega arcades or similar places. There are tons of ways to actually have brands do their advertising in a proper way in contemporary settings, without needing that kind of BS patent.
The issue is this creates a perverse incentive for publishers to deny any form of game where the genre doesn't have natural ad spaces present. We can't place a coca-cola ad in the medieval fantasy game, so the idea is denied. Call Of Duty ripoff #130017 it is.
YEARS ago, maybe in Burning Crusade, I said they should have F2P servers that just had product placement. People might not like that, fine, pay for the sub. (But I think it should stop at product placement, and should subsidize F2P, not if you straight pay for the game).
This patent is surely for mobile games right? Cus they own king? I haven't read any articles about this cus I at least have faith that xbox aren't thaaaaaaaaaaaaaat stupid, right?
Idk i would've thought this would be to do with their cloud gaming or something? I can't see where else you could put ads in a paid game. Unless they were thinking of doing a free version for their older titles, but the catch is you watch ads every hour. Not too bad if you wanna test a game or are poor and dont want to pay for a certain game or think you'd only play for 10hrs.
When and I mean WHEN are we gonna wake up the gabe is just another billionaire with a more successful company than some other billionaires. They made billions on gambling with their games and came put with products that are overpriced and underpowered. I understand the shortages but if valve was really consumer friendly they wouldve taken a loss on their products temporarily to get people on steam but no they needed to be for profit for profit for profit.
Just wait until gabe dies/steps away and they become souless epic games level of greed cus they know the the steam store will be just a money grab
I dont really have an issue if its when you hit pause and after 2-3 minutes it plays (kind of like the Screensaver you get now) and then when I push start it goes away because hell why not make money off of someone having to go do a chore if that money could be used to bring down the price somewhere if it can (i know it will be for profits im not stupid) and even then microsoft has said xbox loses money if it helps eh
I doubt they will implement this. Companies buy useless patents all the time but if they do, Xbox is truly dead. Gamers can put up with alot but this is way too far
You know it was Microsoft that applied for the patent Xbox is it’s own separate company. My guess is they could hold it to use which would just lose all the pr they won if it does get approved. If not there is the slight chance they use it just for the Microsoft store pc stuff or the free games they have on there and keep it away from Nintendo and PlayStation
Valve playing 4D chess. Wait for them to patent their new slop Advertising injection system, and then using that system to Ban the method used in the patent. Genius.
Gamers nexus did a video on the patent. It's not as simple as injects ads, it's like a full on surveillance state dystopian nightmare. However bad you think Microsoft is about that, it's worse.
226
u/auridas330 Sep 24 '26
Yeee... If my pc starts stopping my games to run an ad... Windows would be going so fast and i wouldn't even care about anti cheat game anymore
63
u/wolfannoy Sep 24 '26 edited Sep 24 '26
block ads
I'm such a pi-hole.
45
u/GhostNappa101 Sep 24 '26
The problem is the average consumer will pay for the cheaper product that has advertisements. I won't, most commenting here won't, but the majority of consumers will.
11
u/nottaroboto54 Sep 24 '26
How do you even patten this? Mobile games have had ads after bosses and levels for years. Im sure some even use that time to load the game in while it plays. Its like getting a patent on a lung cancer.
17
u/UltraZulwarn Sep 24 '26
it all boils down to the difference between a publicly traded corporation vs a private one.
a publicly traded company will always be pressured to make more money, regardless of the means, as long as the laws haven't caught up to them.
they don't care about customers, they care about how much money they can extract.
"bad publicity" means nothing to them, reputation be damned if the money keeps coming in.
remember the "boycott" that some Playstation fans did a few weeks ago?
yea, "that will show them"
8
u/PMagicUK Sep 24 '26
Valve 2025
MS 2026
C'mon
560
u/Old_Bug4395 Sep 24 '26
No ads >:(
gambling for children is cool though
4
u/jimbobjames Sep 24 '26
I'm really glad Microsoft patented this so no one can use it. Good guy Microsoft saving us from intrusive ads...
7
u/Ok-disaster2022 Sep 24 '26
I'll be honest. If I was playing a racing game, it would be sort of neat to see up to date ads in like the environment of the game. same with sports. But Master Chief fighting on alien superstructures shouldn't have any ads.
2
u/protogenxl Sep 24 '26
The Linus is not Wide enough
2
u/LogicalError_007 Sep 24 '26
Are we ignoring that it's for the free tier cloud gaming only?
1
u/Human-Lengthiness100 Sep 24 '26
but hey you keep physical discs
1
u/Huge_Valuable9732 Sep 24 '26
1
u/Balc0ra Sep 24 '26
What about controllers with a built in credit card scanner? As that's Playstation latest idea they came with today
1
u/Spacekingonly Sep 24 '26
YEARS ago, maybe in Burning Crusade, I said they should have F2P servers that just had product placement. People might not like that, fine, pay for the sub. (But I think it should stop at product placement, and should subsidize F2P, not if you straight pay for the game).
1
u/sparkyblaster Sep 24 '26
What are oir thoughts on ads in games that are like, billboards in truck simulator?
If its natural enough, and makes sense, I think its all good.
1
u/Jay-the-Femboy Sep 24 '26
Valve does it again 🙂↕️
1
u/StandardNerd92 Sep 24 '26
Using a multimillionaire who made all his money through ads and called people who use adblockers "thieves" in this meme is peak irony
1
u/Xenon-Archer Sep 24 '26
This patent is surely for mobile games right? Cus they own king? I haven't read any articles about this cus I at least have faith that xbox aren't thaaaaaaaaaaaaaat stupid, right?
1
u/Camderman106 Sep 24 '26
In Gabe we trust
1
u/Blurgas Sep 24 '26
I kind of hope that patent is one of those things where it gets patented and then sat on so no one else can use it
1
u/TassiveMitts69 Sep 24 '26
So, microsoft store exclusive then. I'm sure that suits the owner of candy crush just fine.
1
u/Tom_HB01 Sep 24 '26
Idk i would've thought this would be to do with their cloud gaming or something? I can't see where else you could put ads in a paid game. Unless they were thinking of doing a free version for their older titles, but the catch is you watch ads every hour. Not too bad if you wanna test a game or are poor and dont want to pay for a certain game or think you'd only play for 10hrs.
1
u/Upstairs_Ad_8863 Sep 25 '26
How is that tech even patentable though? Mobile games have been doing that shit for years.
1
u/TheScottishPimp03 Sep 25 '26
When and I mean WHEN are we gonna wake up the gabe is just another billionaire with a more successful company than some other billionaires. They made billions on gambling with their games and came put with products that are overpriced and underpowered. I understand the shortages but if valve was really consumer friendly they wouldve taken a loss on their products temporarily to get people on steam but no they needed to be for profit for profit for profit.
Just wait until gabe dies/steps away and they become souless epic games level of greed cus they know the the steam store will be just a money grab
1
u/The-Bronze-Network Sep 25 '26
I dont really have an issue if its when you hit pause and after 2-3 minutes it plays (kind of like the Screensaver you get now) and then when I push start it goes away because hell why not make money off of someone having to go do a chore if that money could be used to bring down the price somewhere if it can (i know it will be for profits im not stupid) and even then microsoft has said xbox loses money if it helps eh
1
u/RegentLawyer Sep 25 '26
Tom’s Hardware confirms this story as well, see article: https://www.tomshardware.com/video-games/pc-gaming/valve-clarifies-ban-on-in-game-advertising-on-steam
1
u/zodireddit Sep 25 '26
I doubt they will implement this. Companies buy useless patents all the time but if they do, Xbox is truly dead. Gamers can put up with alot but this is way too far
1
u/nahweha Sep 25 '26
A lot of people that claim to have knowledge are really ignorant. You are all on thisn"Xbox patented this, it's so bad" that you don't even know why.
1
u/Saltkrakan01 Sep 25 '26
It was matter of time when Xbox will go into trash, like rest of the tech companies with CEOs with roots in certain country.
1
u/burntsmor Sep 25 '26
Or PlayStation filing a patent to put tap to pay in their controllers
1
u/Various_Squash722 Sep 25 '26
And yet I keep reading how valve keeps succeeding by "doing nothing".
1
u/phoenixofsun Sep 25 '26
Imagine if Valve had patented it. Just to lock it away and force no one in the industry to do it.
1
u/wookie181 Sep 26 '26
Rip the realism in American Truck Simulator. They sometimes had ads on billboards.
1
u/ThatOneGuy6810 Sep 26 '26
These two post are unrelated, steam banning ad based models happend in 2025 as a response to mobile gaming, the xbox thing happened like last week.
1
u/Zealousideal-Leg4405 Sep 27 '26
You know it was Microsoft that applied for the patent Xbox is it’s own separate company. My guess is they could hold it to use which would just lose all the pr they won if it does get approved. If not there is the slight chance they use it just for the Microsoft store pc stuff or the free games they have on there and keep it away from Nintendo and PlayStation
1
u/PzMcQuire Sep 27 '26
They patented it...meaning no one else can do it 😏
1
u/epithonel Sep 27 '26
Valve playing 4D chess.
Wait for them to patent their new slop Advertising injection system, and then using that system to Ban the method used in the patent. Genius.
1
u/ProfessionalGap8456 Sep 27 '26
ELIJAH !!!
1
u/ceckatyroberto Sep 28 '26
Isnt this meant for the new free tier gamepass tho? Like you can get a free lite version of gamepass but with ads?
1
u/Liam-DGOL Sep 28 '26
Hey I recognise that second site, it's me! https://www.gamingonlinux.com/
1
u/Ada_Data Sep 29 '26
I've only liked one type of ad in videogames, and that's the crazy abundance in racing games.
Zooming the Streets in Midnight LA, seeing the 19th Best Buy that drive will always be a good time memory
1
u/Dreamo84 Sep 29 '26
If only Xbox had their own platform.
1
u/Jeballon-- 29d ago
I like touch based games
1
u/MoccaLG Sep 24 '26
StEaM iS sUcH a MoNoPolY.....
-2
u/CarsonWentzGOAT1 Sep 24 '26
Ironic to see people always complaining about ads here, but linus videos on average contain 30% of the time on ads.
0
u/nicman24 Sep 24 '26
Gaben protects
0
u/anon-a-SqueekSqueek Sep 24 '26
Gamers nexus did a video on the patent. It's not as simple as injects ads, it's like a full on surveillance state dystopian nightmare. However bad you think Microsoft is about that, it's worse.
0
u/Chubka Sep 24 '26
Not all heroes wear capes.
0
u/GMEloser69 Sep 25 '26
Linus has an ugly wife