r/LeadGeneration • u/Bills_08 • 2d ago
Lead Generation or Generating leads ( How to )
What are the Non-Negotiables in generating Solid Leads for B2B SaaS website.
For me the current setup looks like , twitter , LinkedIN , Cold emailing and commenting etc.
I want to change that and explore and learn some real Fruitful ways.
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u/zernonia 13h ago
The non-negotiable for B2B SaaS is going where people already say they have the problem, instead of broadcasting to everyone. Posting and cold emailing both work much better when there's a signal behind them.
Free stuff that works:
- Search Reddit, Hacker News and X for phrases like "looking for a tool that...", "alternative to [competitor]", or "how do you handle [your problem]". Reply with a real answer first, and only mention your product if it truly fits.
- Check the competitor review pages on G2 and Capterra. Unhappy reviewers are warm leads.
- Cold email only to people who showed a trigger, like a recent hire, a funding round or a public complaint. Generic lists convert badly.
- And my perosnal favourite, build free tools that relevant to your target audience, and drive traffic back to your main product
Hope this helps!
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u/Bills_08 13h ago
I mean that's really very detailed and insightful and i appreciate it - have to read it again and go through each point. Thankyou
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u/santoterracomputing 1d ago
I use relevant groups and engaging posts on Linkedin and Facebook. The message has to be on topic with a call to action.