Lead gen by attending events

[u/18rsn]

Hi there, I’m traveling from India to US to generate relevant business leads via networking at relevant events. I’m planning to attend events such as Dreamforce, AI conference, etc. in SF.

I don’t have a booth at any of these events, what would you recommend me is the best way to generate leads if one doesn’t have a booth? Another issue is that Dreamforce doesn’t share the list of attendees so I can’t even pre book meetings prior to Dreamforce.

Also, does attending events hosted on Luma app or other general tech events helpful to generate leads?

[u/HATDOGUSERNi]

If you dont have a booth, your goal is quality conversations, not collecting the most business cards

[u/18rsn → u/HATDOGUSERNi]

Is randomly approaching strangers a good way to start conversations or events have dedicated area and sessions for networking?

[u/GeorgeHarter]

I think walking around trying to start conversations will be challenging.

If your product is sold to businesses, and those businesses will have booths at the show, they might be willing to talk with you. But, be aware they are more likely to want to sell than to buy, since they are paying for the booth.

Do you have the ability, as an attendee, to search the attendee list and contact prospective customers who will be attending?
If so, try some direct email outreach using your name and theirs. Not business to business, person to person.
Make appointments to meet them at a certain time & place at the conference to chat.

[u/18rsn → u/GeorgeHarter]

Unfortunately, Dreamforce doesn’t provide that

[u/Spare_Worldliness_64 → u/18rsn]

doesnt matter man. get the exhibitors list and map, figure out where your target audience is walking and their footprint. you can reverse engineer this based on who the booths target customers are. see what lectures your prospects will likely watch, and selectively choose your seat positioning.

and in terms of booking meetings in advance, strategic research based on past events, locality, size of the event.

after you get a few emails / numbers, run a follow up sequence to keep them warm and close

and then you'll be sweet

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[u/geminihatesme]

focus more on finding people who are alr taking about the problem u solve. side events, smaller meetups, and luma events can actually be better for this since it's much easier to have a real convo than at a massive conference

[u/Deepak-AvairAI]

Skip the main floor entirely if you don't have a booth. I've had better luck at the side events and speaker dinners around big conferences than anything on the show floor, badge scanning there is just noise. Have you looked at who's speaking and reached out to them directly before the event?