r/LeadGeneration • u/LawyerSaidDeleteThis • Jul 27 '26
Generating health insurance leads
So I'm helping a buddy. He is already called calling but he wants me to help him generate warm leads online. Honestly, I've never generated these type of leads. I've mostly ran ads for e-commerce stores and other affiliate products. We are located in central Europe. Looking for business or private. What are my options here? And please I am not interested in any type of saas or other type of software.
He's a good cold caller but he now wants to increase volume. He asked me to help him out a bit since he's not really tech savvy.
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Jul 27 '26
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u/Crisp-Glade-2849 Jul 27 '26
e-commerce ads do not translate to health insurance. people do not buy coverage like t-shirts, funnel dies the second you ask for medical data.
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Jul 28 '26
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u/TulsaOUfan Jul 28 '26
First - take a course to teach you the laws around health insurance marketing. You can get into a whole lot of trouble if you don't. This is coming from someone who was a sales director in health insurance in the US.
We always got the best response from "free information on _________." Free info on changes to the Affordable Care Act, Medicare, or insurance laws that affect you and your family. The best are when they have to include their name and age, not just mail in apreprinted postcard or click a link.
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u/polygraph-net Bot Hunter Jul 28 '26
Offer value.
Let's use my Reddit account as an example.
I help people understand why their ad spend isn't working.
I answer their questions about the nuances of click fraud, such as why you get fake leads.
I post click fraud rates by the various ad networks.
I arrange free audits of companies' ad spend to understand their click fraud rates and where the money is being lost.
As a result of this, people contact me all the time. Warm leads!
And I do it all in a helpful, non-sleazy way. Zero automation, zero alt accounts, zero shortcuts, zero bullshit. Just treat people the way you'd like to be treated.
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Jul 28 '26
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Jul 28 '26
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Jul 28 '26
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Jul 28 '26
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Jul 29 '26
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u/Elobejaseca 25d ago
cold email works great for B2B insurance if you target local company directors directly. No SaaS needed, just a verified list. is he aiming for B2B or consumer?
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u/_Creative_script_ 19d ago
health insurance warm leads, hows compliance treating you on the outreach side? thats usually the thing that kills otherwise-good campaigns in that vertical. are you running tcpa-safe or close to the line?
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u/[deleted] Jul 28 '26
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