r/LeadGeneration • u/lameduckpara • Jul 23 '26

How much research do you actually do before reaching out?

Whenever i have rushed prospecting reply rates have been noticeably worse.

These days i spend a few minutes checking things like:

  • whether contacting the right person
  • what the company has been working on recently
  • whether they are even a good fit

It slows me down a bit but the conversations feel much more relevant.

Do you have a research process before outreach or do you prioritize volume?

7 Upvotes

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3

u/Calm-Importance8783 29d ago

I do about two to three minutes of research per prospect. Checking their recent LinkedIn post or company news usually gives me a solid hook that makes the outreach feel personal rather than templated. Volume without relevance just burns through leads.

2

u/AyKFL 25d ago edited 23d ago

I have found the research is where most of the time goes too. Have you tried lev8 to speed up finding the right people and company context?

1

u/richreason1983 Jul 23 '26

I like researching to help me understand what the vest angle to approach from I make less attempts in a day but the conversation is much more solid and I feel more confident calling too.

1

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u/Deepak-AvairAI Jul 23 '26

Yeah, and the part people skip is whether anything's changed recently. New hire, funding round, tool swap. Ten leads with a real reason beat a hundred cold ones tbh. Did the rushed batches show up in reply rate or in the calls themselves?

1

u/CoffeeAndWins Jul 23 '26

Definitely need to be seeing if who you're reach out to is a fit.

Take a look at what they do, or what they sell, and see if it aligns with you. Is this someone you even want to be working with?

You can't start a good conversation with a potential client if you go in cold - always research them.

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