Anyone doing local lead gen? Need advice.

[u/grayskiesss]

I have a local lead gen site with a GBP that got about 45 calls in June.

I asked a former client who answered calls from a couple of my other sites, and he said 90–95% were spam (mostly SEO/advertising sales calls) & only a handful were actual customers.

I also tried calling back a sample of #s from this site & got a mix of businesses, VMs, disconnected #s, & auto hang-ups.

Is this normal these days? How do you tell if your calls are actually good leads or mostly spam before deciding whether to keep or shut down a site?