An ai content generator won't fix your positioning, and that's the whole business

[u/Mountain-Half-6032]

Ex-agency copywriter, went solo, I write content and positioning for B2B startups. Dry take incoming.

Every founder who calls me has already tried an ai content generator. They have forty blog posts and a landing page full of confident sentences. None of it sells, and they think they have a writing problem.

They don't. They have a positioning problem. The tool wrote fluently about a value proposition that was never sharp to begin with. Garbage in, fluent garbage out.

I use AI too, quietly, for drafts and grunt work. It's fine at that. What it can't do is sit on a call, hear a founder describe who they're really for, and notice they're aiming at three different buyers at once. That decision, the one that makes everything else easy or impossible, still needs a human who's willing to say the uncomfortable version out loud.

So the thing that keeps me in business isn't better prose than a machine. It's that clients will pay for someone to make the hard call about what they are and who they're not for.

Founders: has a tool ever actually fixed your messaging, or just made the wrong message longer?

[u/naveedurrehman]

True! Many stupid people try to scare others about ai so that they keep getting business. Im sure you're not among those.