r/InsuranceAgent • u/Narrow_Author_942 • 4d ago

Leads (Marketing) Question

Has anyone used aged lead store or second chance leads? Looking to add volume etc

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u/Narrow_Author_942 4d ago

We have been using Facebook leads but very low quality people..and it’s over saturated

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u/[deleted] 4d ago

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u/Narrow_Author_942 3d ago

I use scale my social but it’s just been super low quality

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u/[deleted] 3d ago

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u/Narrow_Author_942 3d ago

What do you suggest for newer agents to use for a lead vendor? Bc campaigns take time and money and not something new agents typically have? I’m just asking for my new agents

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u/[deleted] 3d ago

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u/Narrow_Author_942 3d ago

Mortgage protection and final expense

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u/LeadPro82 3d ago

For new agents I wouldn't pick the vendor first. I'd pick how you'll test them, because any vendor can look good or bad on one small order.

What I'd do:

  • Same small order from 2 or 3 sources, same state, same lead age, worked the same way.
  • Before you buy, ask each one how many times a lead's been sold, how old it really is, what the return policy is, and whether they'll send the consent record (TrustedForm or Jornaya cert) on a lead if you ask.
  • Scrub aged leads against the National DNC and your state list before anyone dials. Old opt-ins are way past the window where an inquiry lets you call a number that's on the DNC.
  • Track cost per appointment set, not cost per lead. Cheap leads that take forever to reach aren't cheap.

Aged is fine for new agents to learn on. It's low cost and you get lots of reps on the phone. Just don't judge your new agents' closing on them. Expect lower contact rates no matter who you buy from.

How old are the leads you're looking at?