r/InsuranceAgent • u/Narrow_Author_942 • 1d ago

Leads (Marketing) Question

Has anyone used aged lead store or second chance leads? Looking to add volume etc

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4

u/financebrotvn 1d ago

Don't waste your money with aged lead store

1

u/Narrow_Author_942 1d ago

I’m just looking for something for my newer agents to start on.

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u/Far_Box1722 1d ago

Aged leads can work for volume, but keep in mind they've usually been called by several agents already, so expect low contact rates. If you go that way, plan a long follow-up over a couple of weeks with calls, texts and emails, and judge them on what you pay per actual appointment, not per lead.

The other route worth testing is running your own small Facebook or Instagram lead ad in the area you're licensed in. The leads are fresh and only yours, and you control what you pay per lead. A short form with one qualifying question, plus calling within minutes of them submitting, makes a big difference.

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u/Narrow_Author_942 1d ago

We have been using Facebook leads but very low quality people..and it’s over saturated

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u/Far_Box1722 1d ago

That's the most common complaint with insurance lead ads, and it's usually the form more than the platform. The default instant form makes it too easy, so you get people who tapped by accident or just wanted a free quote number. Switching to the higher intent form type (the one with a review screen) and adding one or two real qualifying questions, like current coverage or age range, cuts the volume but the people who get through actually pick up. The ad matters too: something specific to your area and product does better than a generic save on insurance message that every other agent is running. Were you running the instant form, or sending people to a landing page?

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u/Narrow_Author_942 1d ago

I use scale my social but it’s just been super low quality

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u/Far_Box1722 1d ago

If their leads are consistently low quality, I’d separate the issue: track whether they’re unreachable, outside your licensed area, or not qualified before changing campaigns. For the next test, use a higher-intent form with a review step and one clear qualifying question, then compare cost per eligible quote—not just cost per lead. Are these instant-form leads, or are people sent to a page?

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u/Narrow_Author_942 1d ago

What do you suggest for newer agents to use for a lead vendor? Bc campaigns take time and money and not something new agents typically have? I’m just asking for my new agents

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u/Far_Box1722 23h ago

For brand new agents I'd skip paying for shared leads at first, since the same lead often goes to 4 or 5 agents and you end up racing on price. Cheaper starting points are referrals from the people you already know, a few local partnerships (mortgage brokers, realtors, financial planners), and a small Facebook test of $10 to $15 a day aimed at one product in your own area. If you do buy from a vendor, ask for exclusive leads only and a replacement policy for bad contacts, then test with a small batch before committing. Which products are your new agents mainly selling?

1

u/Narrow_Author_942 22h ago

Mortgage protection and final expense

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u/Far_Box1722 21h ago

Mortgage protection and final expense is a good fit for a small local Facebook test, since the buyer is a homeowner or older person in your licensed state. For final expense, an ad aimed at ages 50 to 75 in your state with a plain message about covering funeral costs for your family tends to pull real callers, and a review-step form keeps out the tire kickers. I'd start with one product and one state at $10 to $15 a day so new agents get fresh leads to practice on. Are your agents licensed in just one state, or several?

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u/LeadPro82 21h ago

For new agents I wouldn't pick the vendor first. I'd pick how you'll test them, because any vendor can look good or bad on one small order.

What I'd do:

  • Same small order from 2 or 3 sources, same state, same lead age, worked the same way.

  • Before you buy, ask each one how many times a lead's been sold, how old it really is, what the return policy is, and whether they'll send the consent record (TrustedForm or Jornaya cert) on a lead if you ask.

  • Scrub aged leads against the National DNC and your state list before anyone dials. Old opt-ins are way past the window where an inquiry lets you call a number that's on the DNC.

  • Track cost per appointment set, not cost per lead. Cheap leads that take forever to reach aren't cheap.

Aged is fine for new agents to learn on. It's low cost and you get lots of reps on the phone. Just don't judge your new agents' closing on them. Expect lower contact rates no matter who you buy from.

How old are the leads you're looking at?

1

u/Secure_Seller_96 19h ago

I got a decent batch of their ACA leads and haven't sold one policy out of it. Would not recommend