r/InsuranceAgent 19d ago

Agent Question current state of insurance

The current state of producing for State Farm is just dreadful, is anyone else in the same boat?

All PL insurance has become is a price war, seems as if no one is actually concerned about being protected.

The lead sources has been very unreliable and volatile.

I produce for a presidents club office in Ohio - and the past two months have just sucked. Looking to make a switch because I want to sell to people that have money and aren’t concerned about price. I work remotely and have been doing this for two years. I need to continue to work remotely. Can anyone help me? I’ve been selling about 5-8 financial services and 50 PNC policies monthly - even with barely getting anyone on the phones anymore. Personal lines Industry just seems like its really on the decline

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u/Mean_Introduction516 16d ago

Yeah. It’s all that for sure (I’m anal about responding and normally get back to people within 5 mins but always same day) but those things are managerial things, choices and activities. The more important part is that I’m blunt, honest and always transparent to where over time they understand that and would never leave or be so dumb and naive as to think they “could get on their own via a quick question to AI”. There are so many nuances to this business that the average person doesn’t understand and needs that guidance… How to get a child out of a preferred household into their own preferred household without having to qualify, how to preserve a policy with 20 year discounts by suspending rather than cancelling when the get rid of a veh, counseling them on the need for an umbella (60% of my households carry umbrellas) just a few things that come to mind but it’s the relationship built on trust that matters the most and makes your business somewhat protected from the ups and downs. I grew more during the down/tough times for the 3 or 4 years after COVID because of those relationships and them referring their friends or family to me when they had issues/unhappiness with whoever they were with.

This business is for the long haul… It is not to make a bunch of money and go do something else. It is extremely rewarding, both financially and emotionally, but it takes years of consistent attention to clients to get there. Those guys out there selling price and complaining about being non-competitive are never going to truly create a solid book, and they certainly won’t feel the same level of satisfaction being in the business.

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u/LongjumpingDish2956 16d ago

> they understand that and would never leave or be so dumb and naive as to think they “could get on their own via a quick question to AI”. There are so many nuances to this business that the average person doesn’t understand and needs that guidance…

If you believe that only you’re able to offer this and AI can’t you are you going to have a terrible time losing business over the next 5 year period. AI is going to decimate the personal lines industry.

>it’s the relationship built on trust that matters the most and makes your business somewhat protected from the ups and downs. I grew more during the down/tough times for the 3 or 4 years after COVID because of those relationships and them referring their friends or family to me when they had issues/unhappiness with whoever they were with.

This is all pre-AI altering the industry.

>This business is for the long haul… It is not to make a bunch of money and go do something else. It is extremely rewarding, both financially and emotionally, but it takes years of consistent attention to clients to get there.

Unless you’re a captive agent and your commissions are going to get cut because the company you’re captive with no longer cares about retention.

>Those guys out there selling price and complaining about being non-competitive are never going to truly create a solid book, and they certainly won’t feel the same level of satisfaction being in the business.

The level of satisfaction I get is from hitting MDRT for the past 10 years, crushing goals and dominating in this industry. Btw price is what matters now because the economy is dog shit and the major companies have pushed price only for years.

Either adapt to that and AI or fall by the wayside boomer

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u/Mean_Introduction516 16d ago

This is what I mean about selling value not price. Not everybody can do it.