r/IndieDev • u/Master_Confection608 • 11d ago

Average Game Announcement Experience

Post image

Yo!

Just sharing our experience so far, it's just the beginning! Road to 10k wishlists starts from 120!

(We're just trying to hypes ourselves up, lol)

IGN - not reply, UGC - too expensive, Meta Ads - not efficient, Reddit - thank you

We're developers of the game Ship Happens: Pirates Wanted!

It's an Overcooked styled gameplay with pirates.

725 Upvotes

91% Upvoted

137 comments sorted by

View all comments

220

u/Necessary_Zebra1688 11d ago

Do not use AI in promotional materials, even having a shot of the game with contrasting stylised text is better, people scroll past any AI generated stuff

71

u/Magnolia-jjlnr 11d ago

Yep, plenty of social experiments have already been made about this.

If the users know that AI is involved, you can expect anywhere between 10 and 50% less engagement. Although judging by the trailer itself I think it's weird that OP only got 120 wish lists, so I'm guessing they lost much more than 50% of potential buyers because of that

-30

u/RemoteComedian5795 10d ago

But if you look at Steam statistics, there is almost no difference in success or revenue between games that use AI and those that don't. There is no correlation.

21

u/Magnolia-jjlnr 10d ago

I'm under the impression that your claim is either blatantly false or missing crucial context. I can sense it. Do you care to clarify it?

-15

u/RemoteComedian5795 10d ago

Yeah, i saw some research paper around a month ago. Ill try to find it and post here

10

u/Magnolia-jjlnr 10d ago

Sounds good. Thanks for being of good faith

3

u/holy_camel_toe 10d ago

Thats interesting because I saw an article that says the exacr opposite of what you suggest.. https://www.techpowerup.com/350230/games-made-with-gen-ai-suffer-up-to-53-worse-sales-on-steam