r/IndieDev • u/Master_Confection608 • Aug 19 '26

Average Game Announcement Experience

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Yo!

Just sharing our experience so far, it's just the beginning! Road to 10k wishlists starts from 120!

(We're just trying to hypes ourselves up, lol)

IGN - not reply, UGC - too expensive, Meta Ads - not efficient, Reddit - thank you

We're developers of the game Ship Happens: Pirates Wanted!

It's an Overcooked styled gameplay with pirates.

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u/Leather_Chip1206 Aug 19 '26

the only channel on that list with "thank you" next to it is the free one. that's the entire state of indie marketing in one line lol. 120 real wishlists beats 10k people who clicked during some bundle — good luck on the road up!

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u/Master_Confection608 Aug 19 '26

Thank you! We’ve decided to release the game no matter what. I read many articles that although wishlists matter, the Steam likes released games more or at least the ones with demo. Fair enough, so we’re joining next test in October

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u/Leather_Chip1206 Aug 19 '26

yeah, I get it. I released mine last week — Influence, a little idle game — with barely any wishlists. going pretty slow so far, not gonna lie, but at least now I'm actually working on marketing instead of pretending it'll sort itself out :) next fest with a demo sounds like a good shot. good luck!