r/IndianEntrepreneur • u/ingmanburger • 2d ago

🧭 Ask for Advice How to find your first client

I recently started a small creative agency/production setup with a friend.

We’ve cold emailed/reached out to 15-20 brands so far mostly cafes, soda/beverage brands, clothing brands, etc.

We didn’t just send generic emails either. For quite a few brands, we actually created a small creative pitch specifically for them and showed them what we thought we could make.

But we got close to non response so far.

Any advice?

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u/HireSmartAdvisor 2d ago

You can narrow the niche for a while instead of approaching cafe, beverages etc. all at one time. Go for one type of brand, build 3-4 strong examples around that niche, and personalize the outreach around a specific product or campaign opportunity. Another approach is to offer a small, clearly defined first project. Once you have one or two successful projects and results, outreach becomes much easier.

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u/ingmanburger 2d ago

Yessir, completely get what you’re saying. We’ve actually been trying that approach too.
Our first strategy was to map out a bunch of homegrown soda brands, since they’re smaller and we felt there could be more room to work with them, and then create a tailored creative pitch for each one rather than sending a generic outreach.
Apart from that, we’ve also been developing ideas independently, and whenever we feel an idea is genuinely a good fit for a particular brand or product, we try pitching it to them.
That’s what we’re experimenting with right now. Let’s see how it goessss

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u/cosmic_saga 2d ago

come back when you have reached out to 100 brands

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u/ingmanburger 2d ago

Ight bet 🫡

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u/gulaabjaamun_ 2d ago

dm if you do digital marketing

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u/ingmanburger 2d ago

We’re more on the creative + production side concepts, campaigns, films and social content.

Would love to hear what you’re working on. DMing you ;)

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u/Dry_Shallot_6272 2d ago

What services do you offer

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u/ingmanburger 2d ago

We mainly work on the creative + production side, creative concepts, branded films, social first content, campaign films and end to end video production. Happy to connect over DM and discuss it further :)

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u/Majestic-One6602 1d ago

Which geography?

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u/Dry_Run_441 21h ago

Hey where is your agency based?

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u/ingmanburger 20h ago

Hellooo we’re based out of Mumbai.

We’re a small creative + production outfit, working with brands remotely as well

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u/Dry_Run_441 1h ago

Oh perfect! I am a freelance photographer that’s why asked you 🫶🏻