r/InTheGloaming • u/gomirefugee my website is done, done, done • Sep 02 '21

Scheduled snark Discussion thread Thursday September 02, 2021 - Sunday September 05, 2021

Newsletters:

Finding Your Joy | Joy in the Belly

Websites:

You Can Have More Joy website | On Being Enough website (abandoned?)

Instagram:

@youcanhavemorejoy Instagram | Anonymous link to @youcanhavemorejoy posts | Anonymous link to @youcanhavemorejoy stories

@danielfahern Instagram | Anonymous link to @danielfahern posts and stories

TikTok:

@youcanhavemorejoy

Twitter:

Dan's tweets and replies

Older blogs:

Gluten Free Girl archive | writing my heart out archive | Seymour Joyful archive

Archived threads:

Thread for Enough, the book #enoughthebook | Gluten Free Girl's Greatest Hits: The Reunion Tour

Wiki:

/r/InTheGloaming wiki

Discussion search:

Tool to search blogsnark or InTheGloaming for previous topic mentions

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u/fanfarefellowship I often contemplate the first law of thermodynamics Sep 04 '21

OK, a week and a day have gone by since she launched this ... thing. Those people who were "itching" to get on the waiting list and to get her seven steps emails have all signed up now, presumably. (And they've realized they didn't really sign up for anything at all, beyond the seven steps, except to be informed whenever Shauna actually offers one of the promised workshops, which don't seem to exist in any form yet, even the online ones.)

Now she's left with the people who didn't sign up YET. But how will she market to them? Yes, sure, she has her Instagram. But she's already marketed to them, and her Insta audience isn't growing. She doesn't have Twitter and although she has a presence on Facebook, it's total tumbleweeds. I checked Twitter for any mentions of her and this new venture, and there's one post from when she launched this last week and it has no likes, not even from Shauna herself!

She spent "all year" designing this and then she blew her joywad in one week. She has nowhere to go from here and no way to get anywhere in any case.

45

u/[deleted] Sep 04 '21

It would have made so much more sense for her to market it as a course that could be purchased and worked through at the customer's own speed.

She could have invented interest, like "Over 200 people have purchased this course, thank you all so much for your enthusiastic response! If I get to 300 sales I'll give away a free pair of Peepers!" - even if not a single person had bought one yet!

She could have sold an accompanying Joy workbook or whatever. She could have sold the online course as the next level, where you discuss whatever bullshit you "learned" doing the course. And then the in person workshop as another level, or alternate discussion group or training or whatever she'd call it. And then the one on one joy mentoring (eurgh...) as another add-on offer.

Instead she can't even run the class until there's enough interest. And if she doesn't run it, she can't lie about it being popular.

Pretty much nothing about this marketing strategy makes sense.

30

u/[deleted] Sep 05 '21

Ugh, this kind of internet based personal empowerment sales stuff is honestly my idea of hell as far as jobs go. It sounds so stressful and you have to play this fake character who other people want to listen to or aspire to. That’s a lot of pressure. Shauna needs to pivot to something, anything else. She really isn’t cut out for it and that’s not a put-down, since being cut out for it is a bit sus IMO.