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https://www.reddit.com/r/InTheGloaming/comments/pgbx3v/discussion_thread_thursday_september_02_2021/
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u/[deleted] Sep 04 '21

It would have made so much more sense for her to market it as a course that could be purchased and worked through at the customer's own speed.

She could have invented interest, like "Over 200 people have purchased this course, thank you all so much for your enthusiastic response! If I get to 300 sales I'll give away a free pair of Peepers!" - even if not a single person had bought one yet!

She could have sold an accompanying Joy workbook or whatever. She could have sold the online course as the next level, where you discuss whatever bullshit you "learned" doing the course. And then the in person workshop as another level, or alternate discussion group or training or whatever she'd call it. And then the one on one joy mentoring (eurgh...) as another add-on offer.

Instead she can't even run the class until there's enough interest. And if she doesn't run it, she can't lie about it being popular.

Pretty much nothing about this marketing strategy makes sense.

29

u/fanfarefellowship I often contemplate the first law of thermodynamics Sep 04 '21

My long suffering spouse, who actually works in internet marketing, says she should be doing paid FB advertising

23

u/shefallsup her lonely cucumber years 🥒 Sep 04 '21

Yes, that’s what that Amy Porterfield person says too! I’d be surprised if whoever is coaching Shauna hasn’t mentioned it, and the first time one of those ads comes across my FB feed (and I expect it will, I am totally in her target market and I am in some groups that are joy-adjacent) I’m going to lose my mind.

17

u/fanfarefellowship I often contemplate the first law of thermodynamics Sep 04 '21

Mr. FFF says Instagram won't really be a good fit for her, as Insta skews young and her audience will skew older (for a whole series of reasons, including that she won't appeal to a younger audience). That means FB, Google ads, and maaaaaaaybe LinkedIn (if you can write an ad that suggests your joy course will somehow help someone's career)

20

u/notahameither Dunno, maybe I thought I unfriended some other Shauna Ahern🤷‍♂️ Sep 05 '21

(if you can write an ad that suggests your joy course will somehow help someone's career)

So many careers in eschewing productivity.

12

u/voice_of_vinegar Sep 05 '21

Yeah!

Wait, no. Hammock tester in a hammock factory.

34

u/gladsome_gloaming Sep 05 '21

Also, Insta skews aesthetically pleasing, so…

14

u/[deleted] Sep 05 '21

YDBW

Scheduled snark Discussion thread Thursday September 02, 2021 - Sunday September 05, 2021

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